Barneys New York
Want a side of culture with your shopping? Barneys New York is happy to deliver. The department store has teamed up with Exhibition A, the members-only contemporary art e-commerce site. Barneys’ shoppers can now swing through the store's Chelsea Passage to view and pick up prints by the likes of Spencer Sweeney, René Ricard, Max Snow and Lucien Smith, and signed books by Andreas Gursky, Andy Warhol and Cindy Sherman.
In lieu of physical mailers and catalogs, Barneys New York is releasing shoppable digital videos for its Co-Op line, a collection catering to the younger affluent market. Although the brand will continue to offer catalogs for other lines, Co-Op's spring line will be completely digital for the first time.
Barneys New York has launched the Micros-Retail miStore mobile point-of-sale solution in its flagship New York store. The retailer will use the new mobile solution to help streamline multiple transaction stations created by its multifaceted holiday campaign around Gaga’s Workshop.
Luxury specialty retailer Barneys New York opened its holiday display, Gaga's Workshop, and unveiled its holiday windows. Lady Gaga, creative director Nicola Formichetti, artist Eli Sudbrack and Christophe Hamaide Pierson of avaf created the non-traditional holiday display. The display includes a retail environment, holiday windows, a dedicated Gaga interactive website and limited edition, exclusive products created in collaboration with Lady Gaga. There are eight stations in Gaga's Workshop reflecting the product categories available for sale including: candy shop, toy shop, closet (for apparel and accessories), library (for books, CDs, media, and paper goods), gallery (for collectibles and specialty items),
The new empowered consumer has high expectations for retailers. A consistent, relevant and engaging shopping experience no matter when, where or on what device or channel they're shopping is demanded. In order to remain competitive, retailers need to think about how to not only meet these expectations, but to exceed them.
New York City -- A series of retailer moves on Madison Avenue has allowed for expansion and improved adjacencies in one of Manhattan’s luxury shopping meccas. According to Prudential Douglas Elliman’s Retail Group, Italian luxury sportswear retailer Paul & Shark has opened in the Hartz Mountain Building at 667 Madison Avenue, replacing Michael Kors. In turn, Michael Kors will move to the current Steuben store and open a new flagship when the glassmaker departs the space. The relocation of Paul & Shark into the dramatic double-height space represents a significant expansion for its New York store, which has been
New York City -- Barneys New York said Monday it is teaming up with pop singer Lady Gaga on a holiday campaign and Christmas window display to be called Gaga’s Workshop. The luxury department store retailer said that, in addition to the Gaga-themed window display, it will devote an entire floor of its Madison Avenue flagship to Gaga’s Workshop. The campaign will also feature limited-edition gift items and specially themed holiday shopping bags and packaging. "As a New York city landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent," Mark Lee, Barneys CEO,
Ultra-affluents, those with incomes of $250,000 and above, are the wealthiest 2 percent of U.S. households who spend the most in the consumer economy. Life is good for the retailers who can capture this market. However, as data from Unity Marketing shows, holding onto the ultra-affluent market is a job even the top retailers struggle with.
Barneys New York, Nordstrom and Bergdorf Goodman ranked as the top luxury department stores among the ultra-affluent in the Luxury Report 2011 by Unity Marketing. The survey also uncovered signs that the wealthiest consumers are slowing their pace of shopping in these stores.