Web Design

Kent Deverell, CEO of Fluid, chats with Retail Online Integration at the Internet Retailer Conference & Exhibition 

HTML5 is a hot topic these days, with the media claiming that it will one day replace Flash altogether. Well, tell that to Ikea. The Swedish retailer — along with its agency, BBDO — has just rolled out a new site to Russian consumers that's built on Flash, not HTML5.

Montreal-based online retailer SSENSE made news in the blogosphere recently when it released what it claimed was the first music video that lets you buy while you watch.

State of the Social Universe: What Marketers Should Keep in Mind, from 4 Experts Who Can Help You Reach for the Stars

They shared their insights on where things are now, what trends are emerging, what marketers need to emphasize, and how they can make the most of it all. Sections include:

1) Drive the Mobile Vehicle Smartly, and Honor Your Email Opt-In Relationships
- Sara Meaney President, Strategy & Growth, Hanson Dodge Creative

2) It's About Location, Location, Location: Know Where Your Customer Is
- Asif Khan Founder and president of the Location Based Marketing Association

3) On the Rise: Social Intelligence
- Doug Camplejohn CEO of Fliptop

4) Start - and End - with Your Content
- Ann Handley Chief content officer for MarketingProfs

The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.

You'll find the following covered in this handy whitepaper:

- What Does Mocial Mean for Marketers?
- Determining Your Mocial Strategy and Goals
- Growing Your Email Database Through Social and Mobile
- Making Email More Social
- Extending the Reach of Social and Mobile
- Deploying Integrated Programs Across Email, Social and Mobile

For days our inboxes have been filled with tips and screenshots about Amazon.com’s redesign, which offers a cleaned up homepage without the old site’s iconic blue and orange navigation. Instead, the new site features a much bigger search bar, bigger buttons, and less clutter — all changes that practically scream “tablet-optimized!”

The Webreep project found a direct relationship between trusting intentions and the attractiveness of websites. When we contemplate the reasons why, we see many similarities to the mechanisms shaping trust towards other humans. Websites may be viewed as an extension of a person, with a personality and other associations that go beyond objective evaluations.

Listen in as David Wertheimer, CEO of Canopy, a business unit of web design and engineering firm Alexander Interactive that focuses on the online retail space, discusses the new programming language HTML5 and what it means for your business.

So many consumers are queuing up to buy lululemon athletica's products that it's squeezing inventories and slowing sales growth. The yoga apparel retailer hopes revamping its website helps solve that problem.

Understand Web users -- Drive customers to your Website -- Show results. It57;s the name of the game! With this responsibility also comes increasing pressure to prove the effectiveness of your online strategies.