User Experience

Take off your retailer hat for a moment. As a consumer yourself, you’ve likely browsed an e-commerce website only to be stuck on a slow-loading page. It’s a frustrating experience. As the seconds go by, you wonder if you need to hit the "back" button, refresh the page, or if your time would be better…

Local retailers serve a critical role in our lives, as places that feed and nurture us, supply our basic needs, and contribute to the local and national economy. I’m excited to kick off the first of a three-part interview series with my friend and mentor Jocelyn Mangan, CEO and founder of Him For Her, a…

Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty. However, the huge shift to largely online shopping, accelerated by five or more years as a result of the COVID-19 pandemic, has every retailer competing in the same online world without the benefit of eye-catching…

It comes as no surprise that in these challenging times, brands are pulling out all the stops to engage consumers and increase conversions, ranking customer experience as their top priority for driving business growth. In their effort to ensure that online shoppers complete their purchase process — and keep coming back — companies have invested…

2020 was a decisive and divisive year for retailers. Those that had already embraced or were quick to embrace e-commerce were able to capitalize on the accelerated shift toward digital spurred by the pandemic and leverage its infrastructure competitors. Those that were slower off the mark are either still playing catch-up or have shuttered entirely.…

Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.

In a rapidly changing retail environment, there's one seemingly obvious constant. A positive experience, whether with a brand, product, service or an employee, forms the foundation of meaningful customer engagement and drives sales. The imperative, therefore, is for companies in all industries to figure out how to create experiences that reflect exactly what their customers…

From small local boutiques to iconic department stores, no corner of the retail sector has been untouched by the COVID-19 pandemic, and the separation between winners and losers has never been so stark. For every mall chain declaring bankruptcy, there’s a competitor that’s quickly responded to the new normal and is reaping the revenue benefits.…

The end of 2020 brought an atypical shopping experience for many consumers facing lockdown restrictions. Whether brands were prepared, unprepared or fell somewhere in between in order to meet the rapid shift in consumer behavior due to the pandemic, they all had lessons to learn and room for improvement when it came to meeting and…

The world of e-commerce is constantly changing, and we wanted to benchmark what areas retailers felt delivered the best customer experience (CX) and return on investment. We worked with Gatepoint Research to survey over 100 of the United States' biggest retailers and digitally native e-commerce brands to understand what was working and what wasn’t in…