Technology
February 20, 2020 at 3:45 pm
As we move further into 2020, it's natural for retailers and brands to start thinking about which aspects of their business they should invest in to remain competitive in their marketplace — be it product, labor or technology. In recent years, technology has become the prime concern, and it's imperative that retailers invest in the…
February 20, 2020 at 3:35 pm
Artificial intelligence (AI) is high on the list of priorities for retailers. One of the challenges of AI, however, is the inherent human need for, and capacity to demonstrate, empathy. While AI is evolving to become more human-like, left to its own devices, siloed intelligence can feel robotic. That’s why retail leaders are actively working…
February 18, 2020 at 11:37 am
Across hotel lobbies and restaurants to retail shops and corporate offices, interactive devices are increasingly available for people to use. Trips to the local supermarket include self-checkout options, while technology in a retail showroom can showcase products that aren't physically in-store. And in the quick-serve restaurant industry, we see heavy hitters like McDonald’s and Taco…
February 18, 2020 at 11:11 am
In this era of digital transformation, the customer experience is paramount to the success of retail businesses. This includes personalized offerings, engaging experiences, improved customer support, a more secure environment, and convenience (e.g., ways to shop, pay, make returns, provide feedback). Enabling this type of experience leads to increased brand loyalty that drives differentiation, additional…
February 13, 2020 at 11:02 am
Retailers are accelerating efforts to become more “intelligent” as they try to stay ahead of competitors and customer demand, as revealed in Zebra’s 2019 Intelligent Enterprise Index. In fact, retail gained the most momentum of all sectors over the last 12 months, graduating from the bottom of the 2018 vertical Index rankings to nearly the…
February 12, 2020 at 10:44 am
You’re not the only one vying for customers. The competition in the e-commerce space is really harsh, and to out-think rivals, you should add more digital flair to your business operations. Not sure where to start? Providers of e-commerce development services recommend these five methods of retaining existing clients and winning new ones: 1. Make…
February 12, 2020 at 10:08 am
During the last Black Hat Conference, an event that brings together some of the biggest players in the cybersecurity industry, PerimeterX conducted a survey in order to assess the current perceptions of bots among the cybersecurity elite. The survey was conducted on the show floor with 304 security experts, and it provides valuable insight into…
February 6, 2020 at 10:41 am
Businesses have become all too quick to market to Gen Z, the emerging buyers continuing to dominate headlines. However, it could be dangerous to focus so heavily on these new consumers when we’ve barely begun to understand millennial shoppers. Looking ahead is important, but brands are just chasing the shiny new object by pivoting right…
February 4, 2020 at 12:35 pm
Chatbots and other artificial intelligence-assisted customer service tools continue to grow exponentially as retailers look to improve efficiencies. The benefits of chatbots and electronic systems for businesses are relatively straightforward: less time spent monitoring communication channels, less expensive customer service solutions, and even the ability to grow by converting potential customers. Some analysts believe chatbots…
January 23, 2020 at 2:30 pm
As we begin a new year, it’s important to reflect on how far we’ve come in the past year — and the past decade, for that matter — to determine where we’re going in the next year (or 10). It’s without question that artificial intelligence (AI) has played an integral role in the MarTech industry…
