Technology

You Understand What Your Customers Want. Does Your Search Engine?
May 25, 2023 at 10:07 am

Understanding what customers wanted was pretty simple in a physical store. They could tell a store associate, “I need a coat for a ski trip,” or simply point to an item to say, “I need something like that.” With the introduction of online shopping, the e-commerce search bar became the store associate. A customer simply…

ChatGPT Won’t Replace Retail Customer Service Agents
May 23, 2023 at 4:35 pm

Ever since ChatGPT was released near the end of 2022, organizations and decision makers have been scrambling to figure out how they can use the new generation of artificial intelligence (AI) technology to work better, faster and more effectively. Customer service delivery is no exception. It really does feel like a breakthrough moment for technology,…

How Small Businesses Can Improve Their Digital Marketing in the Blink of an AI
May 23, 2023 at 4:18 pm

Technology is advancing at an extremely fast pace — just look at how quickly ChatGPT has become a household name. It has dominated news cycles and heightened our awareness and understanding of where, and how, artificial intelligence (AI) is impacting our lives. From digital assistants like Siri, to predicting customer behavior and preferences, AI is…

The Potential of ChatGPT Integration in the World of Logistics
May 22, 2023 at 9:41 am

In November 2022, OpenAI launched ChatGPT, and the hype has been growing ever since. Some people ask ChatGPT to carry on philosophical conversations, compose love poems, and spit out edgy rap lyrics. Those in the logistics sector are finding other ways to put ChatGPT’s talents to use. We're harnessing the platform to improve our customer…

E-Commerce is the Evolution of Retail: How Brands and Retailers Can Bridge the Gap Between Stores and Online
May 18, 2023 at 11:34 am

Too often, brands and retailers treat their e-commerce and in-store operations as separate businesses. Each has its own product assortment, pricing strategy, inventory availability, and key performance indicators. These businesses tend to wage harmful internal battles for resources and attribution that distract from the needs of the larger organization and/or end consumer. The truth is…

The Race is On: 2023 is a Crucial Year for Retail Modernization
May 15, 2023 at 8:20 pm

This year, a perfect storm of economic, social and technological headwinds are buffeting the retail industry. Despite analysts’ fears of a 2023 recession, consumers have switched from online to in-store sales in such large numbers, analysts describe the trend as “boomerang” shopping. Even so, researchers are finding that inflation is eating away their purchasing power by…

How Grocers Can Leverage AI to Retain Customers Amidst a Price War With Discounters
May 15, 2023 at 12:21 pm

While inflation has been on the mind of everyone through 2022 and into this year, we recently have been hearing whispers of possible deflation in the near future. Naturally, this has many small retailers and grocers wondering what they would do to survive if that comes to pass. Starting in 2020, we saw larger retailers…

Data Observability at Scale Helps Drive Retail Transformation
May 10, 2023 at 3:08 pm

There are more retail channels available to consumers than ever before. From traditional in-store shopping to web, mobile and social media apps to hybrid shopping models (e.g., buy online, pick up in-store), retail’s reliance on technology has grown, expedited by the digital transformation of operations during the COVID-19 pandemic. Of course, technological innovations come with…

3 Tech Innovations That Will Change the Way Consumers Shop for Home and Beyond
May 4, 2023 at 4:12 pm

In early 2023, there’s no shortage of speculation on how the next wave of computer innovation might capture and enliven our attention and imaginations. From blockchain and crypto, NFTs, quantum computing, advancements in artificial intelligence (AI), to augmented reality/virtual reality and the metaverse, there are a number of terms that promise to herald a new…

Edge Computing Turns Retail Challenges Into Industry-Leading Opportunities
May 2, 2023 at 2:45 pm

Retailers have a huge opportunity to offer intuitive, technology-driven experiences to employees. Despite facing industry headwinds, research has revealed that 68 percent of U.S. retailers plan to increase their technology spending over the next three years. This is due to growing customer expectations, as well as the return of consumers to brick-and-mortar stores, which is…