Technology

In an industry that saw a 15 percent drop in physical retail sales in 2015, one brand continues to grow profits. For the third year in a row, GameStop profits per store increased. The electronics retailer reported profits of $176,000 per store, on average, or nearly 15 percent for each of its more than 6,600…

It’s no surprise to learn that retailers are in a rapid investment period in terms of IT systems. Historically slow to invest in technology, retailers are now playing catchup in an arena that punishes slow-movers. A retail CIO is faced with the daunting challenge of solving a myriad of complex issues fast, including: delivering the…

Much has been written about the customer experience and its importance to retailers, but it’s just one of many elements required to be successful. Another important aspect, which is often overlooked by brands, is the user experience (i.e., the experience that employees who are directly or indirectly serving customers have when using enterprise software). Many…

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

Don't be surprised if you bump into a robot next time you shop at Target. The retail giant is testing robots for a week at one of its San Francisco stores to help stock shelves and take inventory, according to Fortune. Simbe Robotics, a Silicon Valley startup, built the robot called "Tally," which can move around…

Wal-Mart has joined a growing list of retailers issuing calls for a few good startups to help solve some sticky technology problems and create more compelling shopping experiences. The world’s largest retailer is hosting an open call, inviting startups to its Bentonville, Ark. headquarters to pitch to top executives. The program is being led by Wal-Mart’s Lab…

The verdict is in: 2016 is the year of the store reinvented. We’ve all seen the headlines and stories of how retailers of all sizes around the world are giving their brick-and-mortar shelves a makeover by melding the offline and online worlds. Target recently announced it will completely revamp its stores to attract more millennial…

It’s no secret that retail marketing is changing. According to Forrester, 85 percent of marketing executives believe that today’s marketing department has functions that no one thought would be a responsibility even three years or four years ago. This pace of accelerated change and expectation has led to the need for an agile marketing ideology…

This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.