Technology

Every month another major retailer closes stores in the shopping malls we grew up going to. The ease of digital search paired with the advantages of e-commerce (lower overhead, decreased inventory commitments) is giving retailers pause. The development of a truly omnichannel shopping experience, where the path to purchase is more fluid than linear, hammers…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

Artificial intelligence (AI) technologies, which are already widely used in industries such as finance and healthcare, offer enormous potential for the retail sector. Previous Total Retail articles have referenced the power of AI to revolutionize the way people shop online, but instead of dreaming of the future potential, let's focus on three practical applications of…

Jamie Gutfreund, global CMO at the digital agency Wunderman, joined a panel of experts at the DMA &THEN conference to discuss what's "next" in marketing. Taylor Knight, associate content editor for Target Marketing, sat down with Gutfreund to pick her brain about what she thinks is the next big thing in marketing and how Gen Z is changing the marketing landscape.

Retailers should waste no time in preparing for this year’s holiday shopping season. Before you know it, consumers will begin searching for the fastest, most convenient way to snag every last item on their holiday wish list. From an e-commerce website to traditional brick-and-mortar stores, offering more than one purchasing channel is an important first step, but it may not be enough to stand out from the competition. By implementing an omnichannel strategy that enables data…

FlyPolar is a fast-growing e-commerce fashion brand specializing in “hip, comfortable, casual wear.” The retailer has opened physical locations across the U.S. after graduating from a single outlet store in Ohio. Yet FlyPolar maintains a strong online presence, with the majority of its sales coming from its website. “Most of our customers are men and…

With the increase in sales and engagement channels for consumers over the years — from mobile (apps and websites) to social media to stores to e-commerce, and the list goes on — the jobs of retail marketers have become increasingly complex. For the typical marketer, they’re responsible for formulating a strategy for each channel, executing…

Consumers are abandoning carts on e-commerce sites at an alarmingly high rate. And they’re doing so when they get to the checkout page.

Fall is in the air, and that can mean only one thing for the e-commerce industry: We all come together for one of the biggest online retailing conferences of the year. Every fall, retailers make the pilgrimage to the Shop.org Digital Summit to learn about the latest digital shopping trends and technologies to improve their…

RangeMe is a platform that brings retail buyers and suppliers together to bring the best products to market. RangeMe makes it easy for buyers to quickly find products that are right for them by managing proposals from thousands of suppliers. The company was just honored as the Digital Commerce Startup of the Year at Shop.org's Retail…