Social Media Marketing

Online retailers should consider how to personalize their sites using Facebook data, as a new study shows 50 percent of visitors to e-commerce sites are logged onto the social network as well.

Google+ will allow multiple admins to manage a brand page “before 2012,” according to a Google marketing strategist. Currently, brand pages are tied to one admin account that has total control over the page and profile. This has been a point of frustration for social media managers who have multiple team members updating their company social profiles.

Searching online wish lists, guessing or just directly asking people what they want as gifts is so 20th century, therefore Wal-Mart is launching a new approach for the holidays — its Shopycat app that scours Facebook profiles, updates, comments and likes to come up with gifts for your friends.

Buddy Media analyzed user engagement of Facebook wall posts from more than 400 of the world's largest brands to figure out what posting strategies received the most engagement in the days leading up to Black Friday and Cyber Monday.

Nordstrom has launched its new Facebook app, dubbed the Nordstrom Santa, aimed to help users hint at which gifts they’d like through social networking sites. Shoppers simply pick out a gift item from Nordstrom’s website and enter the URL on Nordstrom’s Facebook page.

Once Halloween wraps up the holiday season officially begins. Retailers’ brick-and-mortar stores and merchandising efforts reflect all that's merry and bright. There are many ways to ensure your online social presence sings a similar tune. But when it comes to social media, what's naughty and what's nice? Follow this list of 12 holiday dos and don'ts for social marketing success (and of course, check it twice).

It appears that J.C. Penney is a leading yuletide marketing warrior based on the Promoted Tweets it's purchased with terms involving competitor Target with Black Friday only four days away.

Nick Swinmurn, the founder of Zappos, has introduced a new social media startup that uses monetary incentives to get users to share clothing they've already purchased. RNKD (pronounced "ranked") is a new kind of social site that both rewards consumers and benefits brands.

Listen in as Anthony Modano, vice president of design and marketing at Work ’N Gear, discusses best practices for retailers conducting contests on Facebook during the Social Marketing and Commerce Retail Case Studies session at the Retail Marketing Virtual Conference & Expo. Register for the on-demand version of the full-day event here: http://virtualshow.retailonlineintegration.com/fall/registration.

Luxury retail customers demand sophistication from their brands. At the high-end of the retail sector, that means developing a robust online strategy to increase your brand’s online social influence. Luxury retailers like Nordstrom are confounding the marketplace by outperforming other retailers in today’s sluggish economy.