11 Social Marketing Tips for the Holidays
Once Halloween wraps up the holiday season officially begins. Retailers’ brick-and-mortar stores and merchandising efforts reflect all that's merry and bright. There are many ways to ensure your online social presence sings a similar tune. But when it comes to social media, what's naughty and what's nice? Follow this list of 12 holiday dos and don'ts for social marketing success (and of course, check it twice).
1. Up the customer service. Now more than ever, Facebook and Twitter are consumers’ go-to platforms for customer service-related inquiries. Consumers are increasingly skipping the phone lines in favor of asking their questions/venting their frustrations in a public setting, thus eliciting a public and often speedy response. If you haven't already, develop a customer service protocol for your social media managers. They must know the answers to frequently asked questions or where to go to get the correct answer if they're unsure.
2. Get a makeover. Make it obvious that you're staying current by updating the look and feel of your social media pages. Liven up your Twitter page's background or swap out your Facebook photo for something more festive.
3. Offer something tangible. Keep up with the fierce competition this time of year by doling out digital gifts and rewards. This can mean printable coupons, special online sales, check-in specials on foursquare, or other promotions such as holiday-themed contests and giveaways.
4. Offer advice. One of the biggest challenges for holiday shoppers is what to get everyone on their list. Now is your chance to highlight which of your products would make great gifts and for whom. Publish this content anywhere you can — on your pages, in your streams, on your blog, right down to the comments sections of online gift guides and articles.
5. Link up. One of the neatest things about social media is how viral it is, and the holidays are the perfect time to provide spreadable content. Include links in your messages that directs users back to your website, to review pages that mention your products (e.g., yelp.com, insiderpages.com, citysearch.com), to specific Facebook tabs you've designed for the holidays and anywhere else you want your customers going.