A Message for Retailers: Go Digital
January 27, 2021

To increase customer engagement, conversions and loyalty, brands should adopt digital communication channels such as live chat, SMS

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales
December 3, 2020 at 11:37 am

The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies for…

Staying Relevant in What Could Be the Weirdest Black Friday Ever
October 22, 2020 at 3:04 pm

As the sun starts to rise, crowds gather outside shops, and more people arrive as opening time draws near. The store clerk makes her way to the front door to let everyone in, and the chaos begins. Without a care in the world, shoppers push through the narrow opening, shopping carts in hand, as they…

3 Essential Marketing Strategies for a Successful Holiday Season
October 15, 2020 at 5:32 pm

The holiday season will make or break revenue goals for almost every retailer this year. Thankfully, most states resumed in-person shopping in some capacity, but a lot of uncertainty remains about how the retail industry will fare. In this period of uncertainty, there's one constant: this upcoming holiday season will be critical for retailers negatively…

How to Use SMS for Customer Engagement Success During the Holiday Season
October 8, 2020 at 4:07 pm

The introduction of 10.10 Day, the U.S. answer to China’s Singles’ Day, is one way that brands are showing they're ready to put everything into making the 2020 holiday season a success. With a fifth of retailers saying they're dependent on the holiday season to survive this year, it’s understandable that retailers want to make…

4 Trends in SMS Retail Marketing (and How to Use Them)
June 3, 2020 at 4:58 pm

Retailers have used SMS marketing for several years, but the promotional method is always evolving. SMS marketing is another term for text message marketing. When applied to the retail sector, the possibilities are virtually endless. People are accustomed to both receiving and sending texts, so using them to engage with retail brands should come naturally to…

Understanding Text Messaging Privacy Laws
May 29, 2020 at 2:35 pm

Consumers are text obsessed, so it should come as no surprise that SMS text messaging is gaining popularity as an effective and efficient marketing medium. According to a recent report, 90 percent of consumers open, read and respond to new text messages within 30 minutes of receiving them. This gives marketers access to target audiences…

How Retailers Can Re-Engage Their Customers Via SMS Marketing
May 26, 2020 at 4:40 pm

Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…

What Social Distancing Means for Retail Marketers
April 8, 2020 at 11:53 am

The past few weeks have been filled with global uncertainty, and the retail industry has been heavily impacted since the national state of emergency was declared on March 13. Despite the recent industry turmoil, Listrak data from the two weeks following the declaration shows that overall e-commerce sales have jumped 31 percent year-over-year, demonstrating a…

Soft Surroundings Sees Growth in Email, SMS Revenue Through Automation
March 16, 2020 at 3:42 pm

In episode 238 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gail Buffington, vice president of marketing and analytics at Soft Surroundings, a women's apparel, shoes and accessories retailer. Listen in as Buffington discusses Soft Surrounding's brand history as a cataloger, its expansion into brick-and-mortar retail, and her career at the company. She shares how Soft…