Search Engine Marketing

Google has launched the third generation of Google Commerce Search, a search solution for e-commerce websites. When it first first launched Google Commerce Search, the focus was on improving search quality and speed to help retailers provide a better shopping experience and convert more visitors. 

Bikini season is just around the corner. With record low temperatures and massive snowstorms this year, consumers' attention is focused on the warm weather ahead. Swimsuit searches have been on the rise since January, with interests being focused primarily on one-pieces and tankinis. It seems that she will not be wearing a teeny weeny bikini this year.

Google is making some changes to its data requirements and feed specifications in order to help Google Product Search shoppers accurately compare prices and learn more about the products they want to buy.

Over the past three weeks, there's been a spate of discussion in the search engine marketplace about the reduced quality of Google's natural search results. The discussion has centered around two key issues:

With online retailers facing more and more competition, every single thing about their presence matters. Organic search is critically important, and requires the right technology to ensure that live engagement technology isn't just optimized for search engines but can also be used as an integral part of search engine optimization and search engine marketing efforts.

Between Jan. 1 and the present, searches for the term “presidents day sales” have increased by almost 100 percent. Queries for “presidents day deals” have grown over the years, and this observation is worth advertisers’ time. Creating new ad text and having a coupon code for shoppers looking to score a bargain this weekend may be valuable.

An investigative report on J.C. Penney's search efforts shows the cross-channel retailer's Google rankings were elevated via black hat search techniques. J.C. Penney used paid search links and other unsavory practices to unnaturally elevate its ranking in organic search, which Google forbids.

Woodcraft Supply is one of the nation's oldest and largest suppliers of quality woodworking tools and supplies, offering more than 20,000 products through its retail stores, catalog and website. Nancy Miller, vice president of internet sales and development for Woodcraft Supply, discusses how Google has helped her increase search revenue and transform Woodcraft's online store.

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

Google is constantly finding new ways to improve online search. Its efforts are increasingly geared towards local product listings. Google Local Shopping, a free service, makes it easier for merchants to list their local products online and for consumers to find these commodities.