Search Engine Marketing

Overstock.com announced the search engine penalty enforced on it by Google in late February has been lifted. "We understand Google's position and we have made changes to remain clearly within their guidelines," said Overstock.com CEO Patrick Byrne.

It seems turf wars no longer just apply to the long standing East Coast vs. West Coast rivalry. It's now about actual turf. Is it time to think about lawn care already? Wasn't it just snowing?

Google has caught Overstock buying links to boost its search rankings and that's a big no-no for Google. Therefore it dragged Overstock down in its search rankings. Overstock said that Google dinging its search rankings has cost it 5 percent of revenue.

Google launched a third generation of its commerce search tool that is specifically designed for retailers' e-commerce websites. Note that Google Commerce Search is not geared for the small seller — pricing starts at $25,000 per year and is based on the number of product SKUs and number of search queries.

Travel plans are the subject of many daydreams as warmer weather approaches and days lengthen. What's the necessary ingredient for a perfect getaway? A hassle-free luggage set that accommodates your every need.

Google has launched the third generation of Google Commerce Search, a search solution for e-commerce websites. When it first first launched Google Commerce Search, the focus was on improving search quality and speed to help retailers provide a better shopping experience and convert more visitors. 

Bikini season is just around the corner. With record low temperatures and massive snowstorms this year, consumers' attention is focused on the warm weather ahead. Swimsuit searches have been on the rise since January, with interests being focused primarily on one-pieces and tankinis. It seems that she will not be wearing a teeny weeny bikini this year.

Google is making some changes to its data requirements and feed specifications in order to help Google Product Search shoppers accurately compare prices and learn more about the products they want to buy.

Over the past three weeks, there's been a spate of discussion in the search engine marketplace about the reduced quality of Google's natural search results. The discussion has centered around two key issues:

With online retailers facing more and more competition, every single thing about their presence matters. Organic search is critically important, and requires the right technology to ensure that live engagement technology isn't just optimized for search engines but can also be used as an integral part of search engine optimization and search engine marketing efforts.