Search Engine Marketing

Searchandise Commerce, a provider of site monetization and retail search media solutions, announced the results of its ongoing click distribution study. Based on click data collected over the past 2 years, Searchandise concludes that over two-thirds of clicks occur in the top 20 search and browse results on retail sites.

In June, BIGresearch reported that 89.9 percent of Americans with jobs don't expect to see a pay increase in 2012. As a result, people plan to continue their belt-tightening habits: 58.9 percent plan to spend less on clothing, 53.1 percent plan to comparison shop and 50 percent plan to stay on a strict budget. So, how can you grow your holiday sales while consumers are reducing their spending habits?

Advertisers often wonder whether search ads cannibalize their organic traffic. In other words, if search ads were paused, would clicks on organic results increase? Would they make up for the loss in paid traffic? Google statisticians recently ran over 400 studies on paused accounts to answer this question.

While search volume for "back-to-school shopping" heated up directly following July 4, more than a week earlier than in 2010, PM Digital President Suzy Sandberg said she sees marketers becoming more aggressive with keywords such as "sales," "discounts" and "free shipping."

Amazon's website visits top a new report from Experian Hitwise that shows search terms for the custom category "Retail 500," ranked by largest increase for the week ending July 23 vs. the week ending July 16.

Think back to the last time you were in the market for a new printer, camera or sofa. If you used a search engine like Google or Bing, chances are you were served up a mess of things from videos to news results to images. That mess probably included ads that were pretty far off the mark.

Product placement on television isn't a new concept, but the ever-increasing popularity of reality TV has changed the landscape of television programming. A Nielsen report found eight out of the 10 top shows with product placements were reality television programs.

Sometime in 2012, Google is going to surrender its position as “the” place for search on the internet. I'm quite serious. What will replace it? Chatter marketing engines will. They're going to be the leading source of online customer acquisition, retention and lifetime value sometime over the next year-and-a-half.

Join DirectMarketingIQ's own Chief Content Officer Ethan Boldt as he discusses PURL best practices and case study examples.

An important factor to success for any online retailer is which keywords to find and add to your search marketing efforts. Most retailers keep a lid on their most successful keywords, but the process for finding them isn't exactly a secret. Kate Goodman, vice president of e-commerce at women's apparel retailer Talbots, and Courtney Wegner, client services manager at iProspect, a search marketing firm, shared best practices to finding your brand's keywords in a session titled, How I Found My Best Keywords, at the Internet Retailer Conference & Exhibition in San Diego yesterday.