It's safe to say that we all know mommyhood changes shopping behavior. For many moms, one change is that it seems to take all the fun out of shopping. Before they have kids, women described shopping as "relaxed," "impulsive," and "social." Being out with their friends is fun. That all changes when their shopping companion no longer pushes a cart, but rides in one.
Retail Stores
Sears has introduced mobile shopping walls in high-traffic areas. The shopping walls, which will feature top toys that consumers can purchase from their smartphone by scanning a product's QR code, will be available in select malls and at bus shelters nationwide.
The National Retail Federation issued a statement from Senior Vice President and General Counsel Mallory Duncan in response to Bank of America's announcement that it has dropped plans to impose a $5 monthly fee on debit card users.
New York City, Washington, D.C., San Francisco and Seattle top the list of the strongest retail real estate markets, according to Colliers Internationalโs โThird Quarter 2011 North America Retail Highlightsโ report.
Apparel manufacturer Weatherproof will open its first Apartment 32 store on Nov. 10, and will have an unusual โleave your BlackBerry at the doorโ policy. โWeโre providing a great venue for people to visit, put their feet up and enjoy face-to-face conversation,โ says Freddie Stollmack, president of Weatherproof.
Fashion retailer H&M is creating its first stand-alone stores in the U.K. for its Cheap Monday and Monki brands, debuting on London's Carnaby Street next year.
Christmas '11: The Retail Forecast, a half-day conference presented by the Retail Marketing Society on Nov. 1 in New York City, showcased Morgan Stanley analysts naming eight cross-channel retailers they're betting on for success this holiday season.
With an early snowstorm, Timberland picked a prime weekend in New York City to stage a new pop-up shop. The shop promoted its new Earthkeepers line of shoes and boots, which contain recycled plastic bottles in the soles.
Thrifty isn't just the spending mantra for shoppers these days. It's also the new marketing plan for a growing number of retailers. As the recession squeezed the middle class, many people shifted their preference for buying name-brand goods at the local grocery or department store to seeking cheaper brands, store-brand goods or discount prices.
With national retail sales expected to increase only slightly throughout the entire holiday season, just 10 days will make or break the period for retailers, according to ShopperTrak. The week before Christmas will be especially important this year, as five of the top sales and foot traffic days will occur between Dec. 18 and Dec. 24.