Macy's, Nordstrom, ANN INC., Coach: Retailers to Watch This Holiday Season, Part 1
Christmas '11: The Retail Forecast, a half-day conference presented by the Retail Marketing Society on Nov. 1 in New York City, showcased Morgan Stanley analysts naming eight cross-channel retailers they're betting on for success this holiday season. They include the following:
Macy's. According to Michelle Clark, senior retailing analyst/department stores at Morgan Stanley, initiatives that have helped Macy's gain market share this year and should continue to drive momentum this holiday season include:
- a reorganization that's removed Macy's divisional structure and integrated its functions into one organization;
- its My Macy's localization concept, where the company's buyers and planners track what consumers are looking for in their local stores in an effort to bring a better sense of branding, sizing and marketing to each Macy's store nationwide;
- an omnichannel integration strategy that blurs the lines between Macy's stores, its website and mobile technology so that it can respond to consumers’ needs no matter how they shop; and
- its MAGIC Selling in-store growth strategy, which trains Macy's sales associates so they can better understand the needs of its shoppers in order to provide options and advice.
"Macy's gifting strategies should also drive incremental top-line growth this holiday season," said Clark. "Our pricing studies suggest that Macy's has the greatest pricing power across the midtier space, a positive in a cost-inflationary environment."
Nordstrom. "We expect Nordstrom to benefit from several factors this holiday season, including best-in-class inventory control, strength in its target customer, strong fashion trends and high prices," said Clark.
"While we expect Nordstrom's store sales to remain very strong, we also expect to see a pickup in online sales growth, helped by its move to free shipping, regardless of order size."
ANN INC. "We expect recent sales momentum — particularly at LOFT — to build into the holiday season and drive strong same-store sales results," said Kimberly Greenberger, managing director and specialty apparel retailing/softlines analyst at Morgan Stanley.