Product Packaging

Here They Come Again!
February 1, 2014

Returned goods are an issue for retailers throughout the year, but they can really cause headaches in the aftermath of the holiday sales peak. You can set your calendar by it: customers who, for some reason, aren't satisfied with the gifts they've received or the purchases they've made will begin returning those items en masse even before the first quarter is over.

Is Your Retail Packaging Ready for its Close-Up?
September 4, 2013

With "likes" and "favorites" taking center stage in retail, trends like "retail hauling" (i.e., the YouTube version of calling a friend to brag about a recent shopping spree) are creating a market environment in which posting to Instagram, Facebook and other social sites is now a natural follow-up to making a purchase.