Product Packaging

Retailers Activate the New Moment of Truth to Engage Customers
May 31, 2017 at 10:27 am

When shoppers buy a product today, they're far more likely to be influenced by the experience than solely by the price or product features. Whether walking into a Sonos listening boutique to shop for speakers, “trying on” makeup through Sephora’s mobile app or heading into a Nike store to test out shoes in virtual reality,…

How Brands Can Engage Customers Through the Corrugated Package
May 23, 2017 at 10:59 am

A major challenge for brands in the modern retail marketplace is to positively influence shopper behavior through fresh, relevant and dynamic messaging. Marketers constantly adjust promotional copy and offers through event, mobile and social marketing to break through to the buyer amid the noise of competitors. What’s new? Well, now the solution to this challenge…

2 Must-Have Methods for Packaging Testing
March 29, 2017 at 4:15 pm

Although a package redesign can increase sales significantly, the result can be also a huge failure (e.g. the Tropicana case, where the company lost over 50 million dollars). This is not surprising since influencing purchase decisions is complex: shoppers spend only a few seconds on a category, scan products in a split second, and decide subconsciously what to buy. Redesigning a package can be a big opportunity, as the package influences the last step in the purchase process. The question is rather which design will boost sales the most? Or stated differently: which research method consistently picks the winning design?

Amazon Working on In-Home Delivery?
September 29, 2016 at 11:14 am

Amazon.com wants to take some delivery worries away from customers. The Information reported that two companies — August, which makes connected locks that you can control from your smartphone, and Garageio, a startup that builds connected garage door openers — are working on new technology that would give delivery people temporary access to your home…

How Fulfillment Can Turn Holiday Shoppers Into Loyal Customers
August 29, 2016 at 12:02 pm

With the holiday season fast approaching, it’s time to start thinking about your holiday strategy. A successful holiday shopping season doesn’t happen overnight. It takes time, planning and a strategy that allows you to deliver the same high-quality customer experiences that shoppers enjoy throughout the year. During November and December, many retailers enjoy a healthy…

Zappos Encourages Customer Creativity With #ImNotABox Campaign
July 20, 2016 at 9:36 am

Zappos’ new campaign #ImNotABox inspires customers to get creative. A limited number of orders are shipping in these new boxes that double as artistic, crafty fun. Melissa Ward of Target Marketing, Total Retail's sister brand, is joined by Rob Stott, creator of the #Unboxed series, and together they show you that Zappos’ new shipping box…

Wal-Mart Still Misusing ‘Made in the USA’ Label
June 29, 2016 at 11:08 am

This week, Truth In Advertising (TINA) reported Wal-Mart is still misusing the “Made in the USA" label. In a letter to the FTC, the advertising watchdog group urged the group to look into Wal-Mart’s continuous practice of mislabeling products as Made in the USA. The group currently believes over 100 products are mislabeled on Wal-Mart’s…

6 Realities of the Modern Retail Supply Chain
June 16, 2016 at 10:57 am

Retailers are dealing with changes in consumer habits and the explosive rise of e-commerce, which have transformed not only the small parcel economy, but the entire supply chain. Understanding the following six key supply chain realities will help improve efficiency, customer satisfaction and, ultimately, the bottom line. We're not slowing down: According to a Sealed Air…

Zappos to Debut Multipurpose Shoeboxes
May 25, 2016 at 10:31 am

Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed in-house) that features a collection of template designs printed on the inside encouraging recipients to fold, cut and otherwise reuse the box into items like…

J.C. Penney Goes Private (Label) in Fight to Continue Turnaround
February 29, 2016 at 10:17 am

J.C. Penney Co. Inc. has made its private labels a key part of its strategy to capture market share and continue to improve its results. J.C. Penney shares are up 15.4 percent in Friday trading in the wake of its fourth-quarter earnings release on Thursday and management commentary on the higher-margin private label approach.