Product Packaging

Over the last several decades, larger brick-and-mortar stores haven't fundamentally changed their layouts and merchandising approach. Ask just about any big-box retailer what their goal is today, and the answer would be about the same as it would have been in 1960: to serve as a one-stop shop for customers to meet all of their…

Like everything in our world of rapidly changing technology, packaging design has had to continually evolve to fit a new landscape. Retail, e-commerce and "click and collect" have forced packaging designers to consider new elements in the design phase that allow packaging to serve a growing list of functions. One element that continues to become…

The number of people buying from e-commerce small business owners is increasing with each passing hour. Despite surpassing expectations, customer feedback indicates there's room for improvement, especially in packaging design. Some common customer complaints include "visible damage or loss," "unsealed package" or "concealed or invisible damage to product," all of which indicate a failure in…

The number of people buying from e-commerce small business owners is increasing with each passing hour. Despite surpassing expectations, customer feedback indicates there’s room for improvement, especially in packaging design. Some common customer complaints include “visible damage or loss,” “unsealed package” or “concealed or invisible damage to product,” all of which indicate a failure in […]

The at-home unboxing experience is the “Last Moment of Truth” for any brand. This is the moment when a consumer is dedicating personal, hands-on time to interact with a brand — time that used to be spent in a dressing room or browsing an in-store display. Now, that moment of truth is happening in kitchens, living rooms and bedrooms filled with scattered boxes, piles of packaging material and return labels.

Every year, billions of dollars and countless hours are spent by retailers, brand owners, and packaging professionals ensuring that customers have a positive experience with their brand. What happens to the customer experience when they can’t find the product they want due to theft? Nothing good. Theft is far more than a retailer issue —…

Brand experience can make or break a business, but most companies are too focused on other priorities — e.g., financial planning, partnerships and expansion — to get to the root of whether their brand experience is really a positive one for its customers. A survey from global consulting firm Bain & Company shows that 80 percent…

Packaging producers often have a unique view into the world of sustainable packaging, serving as a conduit offering expertise between stakeholders in customer meetings around retail presence, brand image, form function, fulfillment and supply chain. It’s very typical for customers to spend a lot of time in these sessions discussing how to message sustainability on…

Nowadays, 90 percent of smartphone owners use their devices in-store to research products, meaning brand owners and retailers face tough competition. Shoppers can be tempted not only by other retail store competitors, but by online stores as well. It’s not enough to offer a good in-store experience or competitive price; consumers are looking for detailed…

Fact: Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers to optimize the way they inhabit brick-and-mortar store space by demonstrating new ways of capturing consumer interest and demonstrating this through increased sales. The disruption of e-commerce on retailers and CPGs alike has forced everyone to look differently at how…