Product Packaging

Amazon’s Reduced Packaging Plans Open Pandora’s Box
September 18, 2023 at 12:04 pm

While Amazon.com's impact on e-commerce is sizable, arguably one of the most impressive parts of the company has less to do with selling products and more about delivering them. In 2014, the company had a 0 percent logistics market share. As reported by Axios in 2020, just six years later, Amazon’s logistics arm overtook FedEx…

Right-Sizing Packages: Minimizing Costs, Environmental Impact, and Enhancing CX
July 13, 2023 at 12:27 pm

In today's era of booming e-commerce, the significance of efficient packaging cannot be overstated. As we strive towards a greener and more sustainable future, it's essential for companies to address this issue by implementing right-sizing strategies. By customizing packaging to fit each shipment precisely, businesses can enhance customer satisfaction, reduce costs, and mitigate the environmental…

Think Outside the Box: Unconventional Methods Retailers Can Use to Cut Packaging Expenses
June 28, 2023 at 12:51 pm

It's no secret that the retail and e-commerce industries have experienced economic slowdowns in recent years. Between rising inflation, increasing costs for raw materials, and consumers tightening their budgets, retailers need to cut expenses to stay profitable. One surprising place where businesses can save money is on packaging supplies. While packaging isn't known as the…

How to Design Sustainable Packaging That Stands Out on Shelves
April 13, 2023 at 7:48 am

More customers are becoming aware of the environmental issues we're all facing. With this in mind, companies need to design packaging that's not only sustainable but also stands out on the shelf. Reducing the environmental impact and attracting customers are important aspects of the design process. Here are some tips for developing visually appealing and…

How Retailers Can Make the Switch to Eco-Packaging
December 19, 2022 at 11:24 am

This holiday season, Americans are looking to spread some cheer by spending on gifts, food and décor, and they’re increasingly choosing the most eco-friendly options available. Frequently dubbed “The Most Wasteful Time of Year,” the Christmas holiday has a well-documented effect on the environment. As waste left over from days of celebration breaks down in landfills, toxic…

Growing Shopper Loyalty Through Product Attribute and Sales Data 
September 21, 2022 at 10:41 am

As consumer packaged goods (CPG) brands and retailers strive to strengthen their relationship with the consumer, particularly in a retail climate increasingly affected by inflation and supply chain issues, there are two converging trends to consider — enriching the omnichannel shopping experience and meeting specific consumer need states in new ways.  These aren’t new trends, but…

Why Your Brand Needs to Have the ‘Carbon Conversation,’ Part 1
December 8, 2021 at 11:12 am

Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain products on your shopping list for more sustainable ones? Perhaps you started biking to work instead of driving (if you're not working remotely) or invested in reusable household items like metal straws and glass jars.…

Winning the Fight Against Counterfeiters in the COVID-19 Era
December 10, 2020 at 1:09 pm

With stay-at-home restrictions easing across the country, what does the future landscape of retail look like? What do consumers face when ordering products online? We do know with the global pandemic that e-commerce has skyrocketed. Unfortunately, with the shift to e-commerce, we've also seen massive amounts of counterfeit products as well as products that were…

Be Kind to the Frontline
June 4, 2020 at 7:16 pm

Dreamr, a specialized, full-service brand box firm founded by Women in Retail Leadership Circle (WIRLC) partner Patti Hester, has launched the Gratitude Box project, a nonprofit program that enables consumers to gift care boxes to frontline healthcare heroes, first responders, and essential workers who are risking their lives with selfless acts during the COVID-19 crisis.

Packaging vs. Product: How the Two Create a Strong Marriage  
October 25, 2019 at 12:13 pm

First come products. Then packaging. Or should it? As important as good products are to sales, packaging is just as important. Without creative and enticing packaging, products often stay on the shelves. Likewise, without a useful and well-performing product, packaging can’t influence consumers alone. The perfect balance of the two creates an ideal scenario –…