Product Packaging

Amazon Aims for 50% of Shipments to Be Net Zero Carbon by 2030
February 20, 2019 at 2:38 pm

Amazon.com announced Monday its goal to make 50 percent of all its shipments net zero carbon by 2030. This goal aids the company's efforts towards achieving project "Shipment Zero," which focuses on a long-term goal to make all of its shipments carbon neutral. Amazon has been taking more steps to reduce its overall carbon footprint, and has…

The News Rules of In-Store Merchandising
October 19, 2018 at 10:10 am

Over the last several decades, larger brick-and-mortar stores haven't fundamentally changed their layouts and merchandising approach. Ask just about any big-box retailer what their goal is today, and the answer would be about the same as it would have been in 1960: to serve as a one-stop shop for customers to meet all of their…

Social Media’s Influence on Packaging Design
October 19, 2018 at 9:30 am

Like everything in our world of rapidly changing technology, packaging design has had to continually evolve to fit a new landscape. Retail, e-commerce and "click and collect" have forced packaging designers to consider new elements in the design phase that allow packaging to serve a growing list of functions. One element that continues to become…

8 Packaging Design Ideas That Retailers Can Incorporate
August 14, 2018 at 11:52 am

The number of people buying from e-commerce small business owners is increasing with each passing hour. Despite surpassing expectations, customer feedback indicates there's room for improvement, especially in packaging design. Some common customer complaints include "visible damage or loss," "unsealed package" or "concealed or invisible damage to product," all of which indicate a failure in…

Environmentally Friendly Packaging for Online Retailers
July 18, 2018 at 9:28 am

Amazon.com announced Monday its goal to make 50 percent of all its shipments net zero carbon by 2030. This goal aids the company’s efforts towards achieving project “Shipment Zero,” which focuses on a long-term goal to make all of its shipments carbon neutral. Amazon has been taking more steps to reduce its overall carbon footprint, and has […]

Perfecting the Unboxing Experience is Do or Die for E-Tailers
July 11, 2018 at 11:58 am

The at-home unboxing experience is the “Last Moment of Truth” for any brand. This is the moment when a consumer is dedicating personal, hands-on time to interact with a brand — time that used to be spent in a dressing room or browsing an in-store display. Now, that moment of truth is happening in kitchens, living rooms and bedrooms filled with scattered boxes, piles of packaging material and return labels.

Addressing Loss Prevention Across the Retail Ecosystem
June 21, 2018 at 9:51 am

Every year, billions of dollars and countless hours are spent by retailers, brand owners, and packaging professionals ensuring that customers have a positive experience with their brand. What happens to the customer experience when they can’t find the product they want due to theft? Nothing good. Theft is far more than a retailer issue —…

‘Think Inside the Box’ … and 3 Other Ways to Improve Customers’ Brand Experience
June 17, 2018 at 9:02 pm

Brand experience can make or break a business, but most companies are too focused on other priorities — e.g., financial planning, partnerships and expansion — to get to the root of whether their brand experience is really a positive one for its customers. A survey from global consulting firm Bain & Company shows that 80 percent…

Shopping Behavior and Sustainable Packaging: What to Consider in Brand Messaging
May 3, 2018 at 4:40 pm

Packaging producers often have a unique view into the world of sustainable packaging, serving as a conduit offering expertise between stakeholders in customer meetings around retail presence, brand image, form function, fulfillment and supply chain. It’s very typical for customers to spend a lot of time in these sessions discussing how to message sustainability on…

The Future of Smart Packaging in the Retail Industry
March 6, 2018 at 10:19 am

Nowadays, 90 percent of smartphone owners use their devices in-store to research products, meaning brand owners and retailers face tough competition. Shoppers can be tempted not only by other retail store competitors, but by online stores as well. It’s not enough to offer a good in-store experience or competitive price; consumers are looking for detailed…