Personalization
Online is now firmly cemented as the go-to shopping channel for many consumers, whether it be for the final purchase or for research at home or on the go. While convenience and ease of use are keeping people online, shoppers still face frequent issues when making a digital purchase. Coveoโs annual Relevance Report looks atโฆ
To describe the job of todayโs digital marketer as competitive would be a major understatement. Standing out in the noisy crowd is a challenge that never ends โ and actually connecting with your audience makes that task seem positively Herculean. Yet thatโs what the top retail marketers do every day. They not only stand out, butโฆ
The modern consumer experience is rapidly evolving from one that was built upon the transactional process of shopping to one thatโs rooted in deep, ongoing and enriching relationships. Previously, all that was required of e-commerce companies was an online shopping experience that allowed consumers to browse and purchase with ease, with some acknowledgment of theirโฆ
The expectations of online shoppers for smooth shopping experiences are higher than ever. But itโs difficult for major brands to meet these extremely high expectations due to inherent technical and logistical problems. Identity-powered commerce overcomes these problems, fulfilling customersโ rigid expectations all while exceeding merchantsโ eCommerce requirements
In an industry where almost every moment brings a shiny new objective to chase and strategy to deploy, it's vital for retailers and brands to crystalize the most impactful opportunities and prioritize excellent execution. Whether it's taking a fresh approach to your loyalty program or constantly delivering purpose-driven content through real-time selling, it all shouldโฆ
With the ad industry phasing out cookies and third-party trackers, data and privacy concerns and regulations taking center stage on a global scale, and a plethora of logistical issues like labor shortages and supply chain backups impacting inventory, retail brands have had to completely rethink how they approach marketing. Despite all of these challenges, however,โฆ
The latest post to take LinkedIn by storm wasnโt an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. Rather, a highly personal story by self-employed writer, Niharikaa Kaur Sodhi, quickly went viral on the professional social networking site. Sodhi shared her courageous journey duringโฆ
It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine whatโs most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,โฆ
Five years ago, McKinsey published an article calling ad personalization at scale the โholy grailโ of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinseyโs recommendations. But that was five yearsโฆ
Imagine waking up in your Airbnb rental the morning after a good friendโs wedding. You didnโt hold back on the partying and immediately think, โI would give anything for some Advil and a Gatorade. And, Iโd give my right arm if it was already here.โ This is a common scenario. People want immediate access toโฆ