Personalization

AI to Track Customer Behavior and Predict Purchase Probability
May 29, 2020 at 1:39 pm

Competition in retail is higher than ever. Businesses have to find new strategic ways to stay ahead of their peers. If only brands could predict their customers’ expectations! Well, they actually can, with the help of artificial intelligence (AI) tools that convert data into valuable insights. How do predictive analytics tools actually create value for…

Gaining Consumer Trust Online in Uncertain Times
April 22, 2020 at 8:41 pm

Online shopping has become an essential service during the COVID-19 crisis. No longer is going to the supermarket, bank or mall a safe option for consumers. Rather, sourcing and purchasing from the safety and comfort of one’s home is the new normal. Online retailers are experiencing surges of 30 percent and higher, traffic is scaling…

The Future of Brick-and-Mortar is Paved With Personalization: How to Stay Ahead of the Curve
March 31, 2020 at 11:33 am

Personalization. We’re hearing the buzzword with increasing regularity these days. The question is: What’s driving the demand for acutely curated experiences at retail? Consumers are growing progressively more comfortable in making online purchases. Accustomed to personalized experiences and tailored recommendations in the digital space, shoppers today have heightened expectations when returning to brick-and-mortar stores. These…

The Problem With the Era of Personalization
March 11, 2020 at 9:50 am

It was nearly 30 years ago that Tim Berners-Lee developed the first web browser, WorldWideWeb. As someone who has made a career helping brands harness the power of this spectacular innovation to sell more products and services, I would be remiss not to cogitate on both the opportunities and obstacles that have emerged in the…

5 Things Leading Brands Do to Create World-Class Customer Experiences
March 10, 2020 at 10:39 am

The key to retailer success was once very simple: provide the lowest prices on the products people wanted. Times have changed. Today’s consumer has multiple shopping options and several ways to make a purchase. It’s no longer just about the best deal; it’s about the customer experience (CX). We live in an experience economy. Making…

Discover Customer Personas, Don’t Build Them
March 3, 2020 at 12:00 pm

Netflix’s celebrated “recommendation engine” understandably gets considerable attention. Yet what's little known is that Netflix appeals to viewers not just by suggesting titles, but by showing each subscriber different cover art of the same title that are most likely to appeal to them. With a score of different covers emphasizing one aspect of a movie…

How Overstock is Personalizing CX With Content
February 26, 2020 at 3:13 pm

In a presentation earlier today at eTail West in Palm Springs, Calif., J.P. Knab, chief marketing officer, and Cathy Bergstrom, group product manager, marketing content, both of Overstock.com, detailed how the home furnishings brand has built a technology stack that enables it to personalize its customers' experiences, particularly through the use of content. Helping to…

Tips for Implementing Real-Time E-Commerce Personalization
February 21, 2020 at 1:39 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss e-commerce personalization, a topic featured in a recent article published on Total Retail titled, "6 Techniques to Take E-Commerce Personalization to the Next Level," by Kate Pioryshkina of Iflexion. Real-time personalization is important for online retailers for several reasons, one…

The Power of Personalization: How Companies Are Breaking Through to Customers
February 21, 2020 at 12:21 pm

Personalization has become a word that online retailers see everywhere — and for good reason. With the human attention span only lasting eight seconds or less, companies need to find compelling ways to engage their customers enough to keep them shopping on their site and returning for more. Recent research confirms that real-time, one-to-one personalization…