Personalization

This time of year can be very hectic. We (and our customers!) are running around in a rush to prepare for back to school (BTS). From the flurry of deals filling inboxes to the competition of price matching to the stream of commercials on TV and radio, we're in the throes of this prime retail…

Having digital intelligence and acting upon is only part of the equation. Equally important is measuring the impact of actions taken.

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

A brand’s ability to optimize customer experiences based on data is a true differentiator in today’s competitive retail landscape.

The pace of business is accelerating. In 1860, the first westbound pony express trip left St. Joseph, Missouri for San Francisco and arrived 10 days later. Quite a feat, but this morning my email inbox filled faster than I could open messages. Or, even if the pace of business remains relatively steady, certainly the pace…

E-commerce marketers, here are two hard truths you’re likely familiar with: Out of 100 visitors to your site at any given time, only one or two make a purchase. This corresponds to the average 1.2 percent conversion rate for e-commerce sites. Moreover, if you try to improve conversion by introducing website personalization, you run into a…

I recently read that 205 billion emails are sent every day, but my initial thought was that the number seemed too low. I got that many just yesterday! Though it didn’t always used to be this way, many of us continue to be bombarded by retailers sending three emails every morning and nine or 10…

Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.

The uses of artificial intelligence (AI) that get the most press are usually the big, splashy ones. Whether it's IBM's Watson beating Ken Jennings at Jeopardy, DeepMind besting Lee Sedol at Go, the massive influx of news about self-driving cars, the growing personal marketplace, or Elon Musk's increasingly public trepidation, these kinds of AI stories…

After much talk about it over the last few years, the use of big data and mobile to improve consumers’ lives seems to finally be poised to become reality, and this is opening a new level of relationships between brands and their customers. The amount of data we have the capability to collect now is…