Order Fulfillment

Giving potential customers the information they actually want is one of the most effective ways to grab their attention in today's fragmented media landscape. With the right tools in place, once you have a visitor's interest, it becomes easier to guide individual website experiences, with conversion as the ultimate goal.

What you will learn:

- The importance of making a great first impression through relevant website content
- How PODS employed a relevancy strategy to double its percentage of business that is booked online
- How to use customer segmentation strategies to drive more relevant content
- How triggered marketing campaigns can help improve the online retail experience

Marketers have developed quite a bag of promotion and coupon tricks to get consumers to spend more at the checkout counter or when mailing in the order form. The good news for online retailers is that modern e-commerce software lets them easily adapt these proven promotional techniques to an online environment to lift average order sizes, revenues and profits.

You Will Learn About:

- Free Shipping
- Premiums
- Discounts
- Coupons
- and more!

Digital Content is everywhere - your website, blogs, social media outposts, and every mobile device imaginable. And with customers and prospects radically adjusting to this wealth of information, companies are investing in developing digital content like never before. Despite their efforts, however, these same companies often miss valuable opportunities because they lack a well-rounded content marketing strategy.

This new whitepaper from Bridgeline Digital identifies the top 10 steps to building a content marketing strategy that you can execute within your company in an effective and timely manner.

What you will learn:

- What is content marketing management
- Why you should treat content like a critical business asset
- How to understand the content needs of your audience
- Why maintaining an editorial calendar is so important
- Why you need to give your content a "voice"
- Why content management and web analytics tools can best help you deliver relevant content

A new digital marketing landscape is beckoning; how can you be sure you're prepared? With the simultaneous explosions of mobile, social networking, Wi-Fi and constant connectivity, we're creating a world that constantly offers more, with more selection, more options and more more than ever before.

More than 3.5 billion pieces of content are shared weekly on Facebook alone — certainly the fastest growing of the social platforms, but definitely not the only one. It's simply not enough to call this digital landscape "modern marketing" anymore.

Key points you'll take away from this free whitepaper include the following:

• how to build the best team, insource vs. outsource;
• what are the right tools for your marketing strategy — content management, e-marketing, web analytics and e-commerce;
• how to choose the most effective technology for your company goals — SaaS vs. perpetual, integrated vs. multiplatform; and
• how to tie all three together to increase traffic, visitor engagement and conversions.

Uncover the ins and outs of selecting the right list provider. Check out this free whitepaper, which covers the following: tips to identify audiences that respond; pros and cons of house, purchased and rented mailing lists; important details about list owners, managers and brokers; and how to sort through the clutter to get the best lists possible. Download this free whitepaper to find the right list partner for you.

Approximately 35 people from the SEIU and Teamsters unions and Working Washington were protesting working conditions at Amazon.com's warehouses in Pennsylvania. Two former workers from Pennsylvania warehouses were on hand to share stories of what they said were extremely hot conditions, long hours and an unfair points system for workers. Protesters said Amazon did not respond to complaints and news reports about the working conditions by installing air conditioning and fans, but instead punished workers for getting sick.

Perry Ellis International announced that it's amended and expanded its license agreement to design, manufacture and distribute apparel and related accessories with Callaway Golf Co. Perry Ellis will assume all distribution channels in the Western Hemisphere (U.S./Canada/Caribbean/Mexico/Central and Latin America), including sporting goods, national accounts, green grass, tournaments, specialty golf stores and e-commerce channels. Perry Ellis will continue to service better department and specialty stores and the corporate wear market as per its original agreement with Callaway. 

Office Depot has joined Supplier Connection, a group of 15 large businesses committed to driving small business growth by simplifying access to their global supply chains. Supplier Connection streamlines the application process for small businesses seeking to become suppliers to the group. Through the web-based portal, small businesses have the opportunity to present their goods and services to many large enterprises with the goal of winning contracts, expanding business and creating jobs. In addition to its one-stop registration capabilities, the website enables small suppliers to learn from, collaborate with, and sell to each other.

If free shipping is the industry standard, as eBay states, then 21 of 25 top e-commerce retailers haven't gotten the memo. A look at 25 retailers found that only Newegg, Costco and L.L.Bean offer unconditional free shipping (Netflix isn't applicable to this discussion). Most of the top retailers (18 of 25) offer free shipping as an incentive to increase order size, such as requiring shoppers to spend a minimum of $25 before becoming eligible for free shipping. While eBay sellers can offer combined shipping discounts, they're unable to use incentives like most e-commerce retailers thanks to eBay's rudimentary shopping cart.

Amazon.com announced plans today to locate a new fulfillment center in Jeffersonville, Ind., creating up to 1,050 new jobs by 2015 and approximately $150 million in investment in the state. “This is Amazon’s fifth Indiana facility, and the company is employing thousands of Hoosiers. We’re grateful for every one of those jobs,” said Governor Mitch Daniels. “These facilities will serve customers across the country, further cementing Indiana’s position as the country’s logistics capital.”