Debunking the eBay Myth of Free Shipping

If free shipping is the industry standard, as eBay states, then 21 of 25 top e-commerce retailers haven't gotten the memo. A look at 25 retailers found that only Newegg, Costco and L.L.Bean offer unconditional free shipping (Netflix isn't applicable to this discussion). Most of the top retailers (18 of 25) offer free shipping as an incentive to increase order size, such as requiring shoppers to spend a minimum of $25 before becoming eligible for free shipping. While eBay sellers can offer combined shipping discounts, they're unable to use incentives like most e-commerce retailers thanks to eBay's rudimentary shopping cart.