Omnichannel

Zappos.com, a leading destination in online apparel and footwear sales, has announced the launch of Zappos’ first Mobile shopping application for the iPad. Within the first week of the launch, the Zappos Mobile app garnered nearly 10,000 downloads, putting the app in the Top Ten iPad apps at the Apple iTunes Store.

Premier shopping website Catalogs.com is extending its leading library of retail catalogs to the tablet device that is redefining the way we interact with content – the Apple iPad.

To create effective marketing campaigns in today’s multichannel world, retailers must be able to integrate consumer interactions within disparate marketing channels to ensure the best possible experience wherever and whenever the dialogue takes place.

Staples Business Delivery unit is a unified selling channel that combines Staples.com and Staples' catalog business. Its main focus is to serve consumers who want to order office products, supplies and services from their home or business at their 
own convenience.

Saks Fifth Avenue is driving consumers in-store via an offer for Nars lipstick after checking into any of the retailer’s participating locations on Foursquare.

Online activity will influence in-store shopping this holiday season, as social networks and mobile applications are playing a more prominent role in the shopping process. As such, retailers should seek to deliver tightly-integrated and consistent merchandise, inventory and promotional messages to customers moving between Web-based and physical storefronts, a Deloitte study suggests.

Dear Dr. pROfIt: My CEO thinks we’re failing with our multichannel initiatives. We recently ran a report that showed that 15 percent of

American Apparel ran a location-based mobile promotion offering customers a 20 percent discount on products in-store to drive foot traffic to its New York locations.

With the holidays right around the corner, it is no surprise that Bloomingdale’s is promoting its beefed up mobile presence via traditional marketing channels. The department store giant is advertising its mobile commerce site in its fall print catalog.