Omnichannel

Study Finds Shoppers More Informed Than Store Associates
January 28, 2011

The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that this holiday seasonโ€™s shoppers were better connected to consumer information than in-store associates driven by increasing availability of online shopping tools and mobile phone applications that allow price comparisons, access to coupons and social-networking.

Footwear Retailer Journeys Launches Digital Catalog
January 27, 2011

Lorel Marketing Group and Journeys have announced the successful launch of the new Journeys Digital Skate Catalog using Lorel's Digital Catalog Suite. The DCS offers the Journeys customer an interactive online consumer experience, delivering an engaging, content-rich branded presentation, helping consumers shop and spend time engaged with the latest Journeys merchandise.

How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper
January 27, 2011

VibrantNation.com is the leading online community for baby boomer women, a site where they connect on issues unique to their stage of life. After more than two years of asking them to explain what that lifestage means, I can report one nearly uniform emotion they all share: they hate shopping in retail stores.

Free Whitepaper: Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

J.C. Penney Partners With Hearst to Increase Online Sales
January 1, 2011

J.C.Penney is set to launch two new online retail businesses this summer โ€” Gifting Grace and CLAD โ€” thanks to a marketing partnership the retailer formed with Hearst Magazines. The goal? To gain a significant share of consumers' growing e-commerce spend.

Clear Skies Ahead: Recovery and Growth Forecasted for 2011
January 1, 2011

As we ring in a new year, many retailers are wondering what's in store for 2011. With an economy that's still bouncing back from the Great Recession, it's hard to predict the future (yet we're going to try anyway). For many retailers, 2010 proved to be a year of recovery. They're hoping to continue down that path again this year. To help you get a feel for what lies ahead, Retail Online Integration surveyed leaders in the cross-channel and e-commerce retail space in the fall of last year to get their predictions for 2011. Here's what we learned.