Omnichannel

Increased consumer interest in outdoor lifestyles during the pandemic contributed to double-digit revenue growth for L.L.Bean in its 2021 fiscal year, according to company press release published on March 18. Sales for the outdoor retailer totaled $1.8 billion, a 14 percent increase over 2020, and making it one of L.L.Bean’s most successful years in company history. In…

It’s no secret that retailers were forced to enhance their e-commerce channels in the last two years. But what you may not know is that the retailers that focused solely on improving the online customer experience will actually be losing out in the long run. According to a study by Nielsen, "omnishoppers" are on the rise.…

The pandemic has had a profound impact on how consumers are making decisions. With a plethora of communication channels now available to shoppers, customers have different preferences on how they would like to communicate with a brand. This is where implementing an omnichannel strategy can give your business a competitive advantage. An omnichannel strategy recognizes…

Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. However, nothing has impacted retail quite like the pandemic. New channels and behaviors — e.g., buy online, pick up in-store (BOPIS); curbside pickup; same-day delivery — emerged out of necessity, but are now…

Customers at select Target stores will be able to pick up a Starbucks coffee and make a return without leaving their car later this year. The retailer announced Wednesday that it will start to add those services to Drive Up, its curbside pickup option, at select stores in the fall. It declined to identify store locations or give…

Email, the longtime workhouse yet sometimes unsung hero of the marketing department, enters 2022 stronger than ever — both in terms of emerging advances in data and technology, as well as its relevance and utilization in the omnichannel tech stack. The sheer volume of the channel is staggering: across the globe, we sent and received…

When CI&T first launched The Connected Retail Report in 2020, retailers were forced to enact omnichannel strategies to accommodate consumers’ urgent inabilities and fears regarding shopping in stores. The results of last year’s evaluation reflected that sense of urgency — with retailers offering omnichannel experiences, but failing to tie them all together in ways that…

The pandemic accelerated e-commerce by 10 years in a matter of months and ushered in new consumer behaviors, not the least of which was the trend of switching brands because of availability (in-store and online), convenience and value. These three factors will play outsized roles far past today’s supply chain disruptions and economic uncertainty. Consumers…

For years, there has been speculation around the demise of brick-and-mortar retail. The culprit — needless to say — is none other than online shopping. Consumers enjoy the convenience of this digital retail experience, and e-commerce offers brands a lower cost of entry than investing in the space, inventory, upkeep and staff necessary to run…

As more and more people are buying products online, e-commerce businesses are looking for creative ways to differentiate themselves from competitors and to engage shoppers. At the forefront of these approaches is “phygital,” an omnichannel mode of retail shopping that presents an opportunity to create a more immersive, engaging and interactive customer experience. Retailers from…