Mobile POS

This year will mark a major milestone for tablets and their influence on Internet retailers. We believe tablets will draw even with smartphones, and account for 50% of the total value of U.S. retail sales made over mobile devices.

When it comes to consumers’ love of all things digital, using tablets and smartphones to interact with retailers is high on their list. According to a report produced in partnership with comScore and The Partnering Group and released yesterday at Shop.org's Annual Summit, in June 2013, more than half (55 percent) of all retail-related internet time originated on smartphones and tablet devices combined, compared with just 45 percent originating from desktop devices.

Retail, a gala event where consumer meets product, has been the heart of our economic fabric for hundreds of years. From the markets and bazaars of antiquity to mass merchant mega chains of today, the basic principles have remained the same: get customers into the store, in front of the items they want and up to the counter for purchase. While these tenets will never change, an increasingly costly war with e-commerce has forced retailers to innovate to survive, using mobile technologies to "enhance and personalize" the shopping experience.