Consumers Increasingly Turning to Their Smartphones, Tablets for Specific Retail Activities, Report Finds

When it comes to consumers’ love of all things digital, using tablets and smartphones to interact with retailers is high on their list. According to a report produced in partnership with comScore and The Partnering Group and released yesterday at Shop.org's Annual Summit, in June 2013, more than half (55 percent) of all retail-related internet time originated on smartphones and tablet devices combined, compared with just 45 percent originating from desktop devices.