Mobile Marketing

Do you remember when your favorite retailer didn’t have a website? Can you imagine not being able to find your favorite store online today? Unthinkable, right?

Consumers are ready to put their money where their mobile devices are according to a recent Sybase 365 survey. After more than 15 years of online shopping, nearly one-third of 1,000 consumers polled would be enticed to engage in mobile commerce. They'd also be willing to make a purchase of goods or services on a mobile device this holiday season if presented with mobile-based incentives and if their current devices allowed them to do so.

eBay acquired Critical Path Software, a mobile application developer that helped eBay deliver mobile apps including eBay for iPhone and StubHub, eBay Classifieds, and Shopping.com iPhone applications.

It seems too easy, right? There's got to be a catch. If not, I'm questioning why I'm not living in a much nicer house and driving a much nicer car at the rate my wife fires out texts to her friends and family.

In an effort to give consumers more information when they're shopping in-store, Canon U.S.A. has launched a mobile marketing program that centers around the mobile web and 2-D barcode technology.

Toys R Us has taken its Great Big Christmas Book holiday catalog and made it available in a digital version for the iPad, letting children drag items they want to receive into a gift box to create their must-have list for family members.

Zappos.com, a leading destination in online apparel and footwear sales, has announced the launch of Zappos’ first Mobile shopping application for the iPad. Within the first week of the launch, the Zappos Mobile app garnered nearly 10,000 downloads, putting the app in the Top Ten iPad apps at the Apple iTunes Store.

Premier shopping website Catalogs.com is extending its leading library of retail catalogs to the tablet device that is redefining the way we interact with content – the Apple iPad.

The Sportsman's Guide, a premier sporting goods brand, announced today its ongoing commitment to innovation, product selection and convenience with the recent launch of its iPhone and iPad applications, as well as its mobile site.

Today's mobile marketing landscape is dangerously close to running headfirst into the path others stumbled down in the 90s, creating a marketplace where vendors divvy up niche capabilities and force marketers to engage several specialists at once. Marketers, however, have the power to prevent history from repeating itself — and simultaneously gain immense efficiencies.