Mobile Marketing

How to Use Foursquare as a Loyalty-Building Tool
September 14, 2010

It’s quite natural that many customer-focused businesses are asking themselves: “How does Foursquare fit into our marketing mix?” The answer: it depends on your audience, your approach and your aim.

Mobile Proves Challenging for B-to-B Marketers
September 1, 2010

Aside from texting within conferences and the use of apps as repeat business tools, what has mobile to show for its role in B-to-B marketing? It's time to acknowledge the apparent lack of publicized success stories or frank discussion over the challenges of mobile B-to-B marketing.

American Eagle's Mobile Initiatives Spur Retail Sales
August 26, 2010

Apparel retailer American Eagle Outfitters is taking advantage of various channels within the mobile medium to enhance its multichannel consumer engagement efforts, ultimately leading to increased sales.

Best Buy Tests Location-Based App to Gain Consumer Shopping Insights
August 18, 2010

Best Buy is introducing a location-based retail experiment that examines the way in-store shoppers redeem offers and rewards via their mobile device. Consumers who walk in a Best Buy store will receive offers via the shopkick iPhone application. The experiment will take place in 257 United States stores.

Macy's Adds Mobile to its Marketing Mix
July 26, 2010

Macy’s has launched an m-commerce website for its Macy’s brand department store chain and plans to roll out a similar Bloomingdale’s mobile shop next week.