Mobile Commerce

How Peet's Improved its Mobile Strategy
November 18, 2015 at 11:43 am

Peet's Coffee & Tea is a specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif., and today it offers superior quality coffees and teas in multiple forms by sourcing the best-quality coffee beans and tea leaves in the world. Peet’s has experienced tremendous growth and a…

M-Culture: Which Marketplaces Overindex in Mobile?
November 12, 2015 at 11:31 am

File this under “Things You Never Thought You’d Read 10 Years Ago:” By this time in 2018, more than one-third of consumers worldwide — about 2.6 billion people — will own a smartphone. Smartphone adoption is skyrocketing, leaving traditional computers (and the conventional web) in the dust. According to data from StatCounter, global web page views on…

6 Ways to Improve the Mobile Checkout Experience
November 10, 2015 at 10:19 am

Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows that more than two out of three consumers who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. So why are consumers leaving…

How Alex and Ani's App Got 80K Downloads in 3 Weeks
November 2, 2015 at 11:06 am

On Alex and Ani’s iPhone app, released Oct. 1, you can pose a question to an “Ogham Oracle” and receive a piece of life advice in return, derived from the ancient Celtic divination system. Or you can discover your “personal blueprint,” which explores the symbols that define you, like your birthstone. You can also shop…

3 Mobile Strategies for Handling the Holiday Rush
October 29, 2015 at 9:56 am

It’s that time of the year again. Back-to-school season is now a distant memory, and the biggest and busiest time of the year is on its way: holiday shopping. The National Retail Federation reported an overall 4.6 percent year-over-year increase in retail holiday sales in 2014. And now retailers are putting the finishing touches on…

4 Tips for Optimizing the Customer Experience to Increase Engagement and Conversions
October 27, 2015 at 12:27 pm

Website and customer experience optimization aren't new. Both have been slowly and steadily evolving over the past decade and have become a key competitive differentiator for many retailers, especially global brands that have created a “culture of optimization” throughout their organizations. Along with this evolution comes new tips, tricks and techniques based on the previous…

Is Your Gift Card Program Mobile Ready for the Holidays?
October 14, 2015 at 11:21 am

Mobile is exploding. Last year, U.S. consumers were at a “mobile tipping point,” spending more time on mobile digital media than desktop media. According to the most recent findings from KPBC’s 2015 mobile technology trends, U.S. consumers have moved beyond that tipping point, spending 51 percent of their time on their mobile devices, significantly higher than…

An Inside Look at QVC's Transformation Into a Digital Retailer
October 7, 2015 at 11:37 am

QVC has evolved its business in recent years from a TV-centric retailer to a multiplatform brand, with digital being the driving force. Already the world's leading video and e-commerce retailer with $8.8 billion in revenue last year, QVC has made it a priority to position its business for future success by better meeting the needs…

Apple's Ad-Blocking Move Causes Big Problems for Retailers
September 24, 2015 at 10:59 am

When Apple  last week released a new operating system that permits ad-blocking extensions, all sorts of media publishers protested. But a much larger outcry may soon come from retailers and those who use their iPhones to make online purchases. A Fortune investigation shows that an iPhone enabled with Crystal — the top paid iOS app right…