Mobile Commerce

A trio of experts, including Joe Megibow, president of Joyus; Matt Kennedy, senior director of digital marketing, Wal-Mart; and Bob Bentz, author of “Relevance Raises Response: How to Engage and Acquire with Mobile Marketing,” answered a series of questions via email on how retailers are using mobile to better serve today’s always-connected consumers. (For some…

In episode 47 of Total Retail Talks, Pat Dermody, president of Retale, a location-based mobile platform that helps shoppers save on purchases from their favorite retailers, discusses the key findings to emerge from the company's third annual "Back-to-School Mobile Shopper Report."

GameStop has added more than 500 AT&T authorized retail stores to its tech brands business. Cellular World Corp., Midwest Cellular Inc. and Red Sky Wireless Inc. have been acquired to bring GameStop’s total number of AT&T authorized stores to just over 1,400. This move is part of GameStop’s plan to generate $1 billion in revenue…

Mobile revenue is at a record high. Though positive sentiment toward mobile commerce has been building for several years, we may finally be approaching the tipping point — i.e., the moment when the marketplace accepts mobile as a primary purchasing channel. Mobile has become so successful at driving revenue that big-name retailers like Wal-Mart, J.C.…

After much talk about it over the last few years, the use of big data and mobile to improve consumers’ lives seems to finally be poised to become reality, and this is opening a new level of relationships between brands and their customers. The amount of data we have the capability to collect now is…

Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…

Sephora has been a digital-first brand for many years now. To help relaunch the Sephora Collection — its private-label brand — the beauty retailer took a page from pop culture with two new features. Adweek reports the first feature, "swipe it shop it," uses Tinder's design to show a series of popular looks. Consumers will be…

Completing a transaction on a smartphone can be a pain for shoppers. Each website or app has its own login information for customers to first remember and, second, enter into a very tiny space on a very tiny screen. And at some point — whether it’s during the login creation or at the beginning of…

In 1997, Bill Gates famously said "content is king." Now, almost 20 years later, the digital marketing world is still scrambling to fulfill this promise, as it shifts its focus to what consumers really want from brands: engagement. Brands are spending billions to create unique content for their marketing efforts, everything from social media channels,…

We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.