Mobile Commerce

Nordstrom Shuffles Execs for Digital Push
September 22, 2016 at 11:03 am

Nordstrom is making moves to accelerate its e-commerce and mobile efforts. Ken Worzel was named president of Nordstrom.com after serving as the company’s executive vice president of strategy and development since 2010. To better align Nordstrom and Nordstrom Rack, Co-President Erik Nordstrom will now be responsible for the Nordstrom brand, including Nordstrom stores, Nordstrom.com and…

James Allen's Strategy for Acquiring Millennials
September 19, 2016 at 12:02 pm

James Allen is an online retailer of diamond and bridal jewelry. Like most every other retailer, capturing the wallet share of millennials is critical to the brand's future. In episode 53 of Total Retail Talks, Johanna Tzur, chief marketing officer of James Allen, details how a partnership with BuzzFeed and a mobile-first approach is paying…

Facebook Messenger Now Enables Payments in its Chat Bots
September 13, 2016 at 12:25 pm

Facebook announced yesterday that its Messenger bots can now accept payments natively without sending users to an external website. The credit card info people already have stored in Facebook or Messenger can be used to instantly make purchases in bots that are part of the new closed beta the developers can apply for. Total Retail's…

Steve Madden Wins Fans With App Strategy
September 12, 2016 at 9:40 am

In episode 52 of Total Retail Talks, Mark Friedman, president of e-commerce at Steve Madden, discusses how the shoe brand is leveraging its mobile app to grow consumer engagement and conversions.

How to Combine In-Store Sales With Apps, Mobile Marketing
September 9, 2016 at 11:12 am

These days, retailers are involved in an arms race for convenience and value. While they're all constantly trying to adapt to survive, not all stores are keeping up with new technological developments. More than two-thirds of U.S. consumers have a smartphone, and amongst younger consumers that number is even higher at nearly 75 percent. Apps and…

5 Tips to Optimize Mobile Sales for the Holidays
September 8, 2016 at 11:28 am

Mobile shopping was (and still is) all the rage for back-to-school, and retailers that didn't invest the time and money in putting the word out about their sales via mobile missed out. Consider that 69 percent of shoppers planned to use their smartphones to do research for back-to-school shopping, and 50 percent planned on purchasing a…

Blending Online, Offline Marketing Strategies to Improve the In-Store Experience
August 30, 2016 at 4:15 pm

The traditional thinking has been to look at in-store success to determine an e-commerce and m-commerce strategy. However, by evaluating successful e-commerce and m-commerce strategies, brick-and-mortar retailers can create a seamless shopping experience and help meet consumers’ ever-heightening expectations. Brick-and-mortar stores are evolving as consumers expect a more compelling and personalized customer experience. While online…

Staples Launches New App Feature for Back-to-School Shoppers
August 26, 2016 at 12:38 pm

Staples announced yesterday a new beta test available on its mobile iOS app. The new feature enables customers to send a photo of their child’s back-to-school (BTS) list via the Staples Easy System on the app, and a store associate will populate the customer's online shopping cart with the best available items within 24 hours…

Heard on myTotalRetail.com
August 15, 2016 at 7:37 pm

Welcome to a roundup of Total Retail Talks episodes! Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights from some of the leading minds in the retail industry. Check out our podcast channel page to learn more about all things happening in retail. Also, you can access Total Retail Talks’ episodes on iTunes…