Merchandising
November 15, 2021 at 12:06 pm
In episode 324 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Philips, vice president of marketing, and Tim Pitt, former senior vice president of marketing and merchandising, at Rent-A-Center, a rent-to-own industry leader. Philips and Pitt discuss how consumer behavior has shifted among Rent-A-Center customers in the last year-plus, how the business has reacted to those…
November 3, 2021 at 4:27 pm
Customers have high expectations for online shopping. Not only do online retailers need to imitate the experience of in-store shopping, they also need to make online shopping worthwhile to their customers. For consumers, online shopping can be risky. Is the ordered product what they were expecting? How soon do they need the product? Will it…
November 2, 2021 at 9:08 pm
Today’s shoppers expect a lot from online retailers. In a June PwC survey of global shoppers, respondents ranked important e-commerce attributes. Coming in at the top were fast, reliable delivery; in-stock availability; ease of returns; and convenient site navigation. These results underscore that the most important thing an online retailer can do to drive sales…
October 28, 2021 at 3:33 pm
Retailers and brands are expecting strong consumer demand this holiday season, with major forecasts predicting a 7 percent to 9 percent increase in sales. Even with prices continuing to rise due to higher materials, labor, shipping and marketing costs, consumers seem unfazed and set to celebrate and spend. However, shoppers’ shifting behaviors and ongoing supply…
October 26, 2021 at 7:38 pm
Spanx founder Sara Blakely says the business will expand into denim and other product categories following its sale to Blackstone, reports CNBC. Blackstone announced last week that it was taking a majority stake in the shapewear maker, valuing the business at $1.2 billion. Spanx is pushing into other categories of apparel in hopes of making…
September 6, 2021 at 8:15 pm
Amazon.com sometimes speaks in mysterious ways. For example, sellers on the platform recently received a message saying, “Effective April 22, 2021, FBA products will no longer be subject to ASIN-level quantity limits. Instead, restock limits will be set at the storage-type level, offering you more flexibility in managing your shipments.” In plain English this meant…
August 31, 2021 at 7:52 pm
When lockdowns first started, brands that lacked strong online storefronts scrambled to move their products online. The crisis resulted in many brands failing to take advantage of below-the-fold e-commerce content, also known as rich vendor syndicated content. But now that the world is reopening, it’s time for brands to rethink the content they’re presenting to…
August 26, 2021 at 6:15 pm
The other day I purchased a hoodie from a direct-to-consumer brand that I like. “The softest hoodie ever” was how they hooked me, but post-checkout I found myself upsold to buying eye cream. How did they do it? Co-selling. And it’s going to transform every brand into a marketplace. Co-selling is on the rise, and…
August 23, 2021 at 7:05 pm
Target announced that it plans to nearly triple the number of Disney shops inside its stores by the end of year in an effort to help drive foot traffic as the holiday season approaches. The national retailer, which has about 1,900 stores in the U.S., began opening Disney shops in select locations in 2019. With the…
August 18, 2021 at 6:23 pm
Old Navy is getting rid of its plus-sized section and making sizes zero to 30 available online and in all stores, the retailer announced Wednesday. Starting Friday, the Gap Inc.-owned brand is launching "BODEQUALITY," with no price difference between sizes, in an effort to make the shopping experience more inclusive. “BODEQUALITY is not a one-time…
