Marketplaces

Why 75% of Shoppers Turn to Amazon for Brand Discovery
May 27, 2019 at 10:01 pm

Amazon.com is no longer just a place where shoppers turn to find their tried-and-true favorites in a pinch or at reduced (or free) shipping costs. According to our recent Amazon Shopping Behavior survey, the e-commerce site is now a bona fide product discovery hub. In fact, a whopping 75 percent of shoppers say they look…

5 Core Components Help Achieve Online Marketplace Success
April 17, 2019 at 10:22 am

For those in the automotive retail space, nothing is more coveted than a J.D. Power award. It has become the auto industry’s Good Housekeeping Seal of Approval. Receiving it means that your product has gone through the rigors of testing and customer feedback and its nameplate stands apart. Digital commerce could learn a thing or…

The Opportunities and Challenges Facing Brands in an Amazon Ecosystem
April 9, 2019 at 12:36 pm

Successfully selling on Amazon.com requires a dramatically different skill set than what today’s brands use across their own e-commerce websites. Many of these brands, which have been historically reluctant to sell on marketplaces, are reworking their e-commerce strategies to include Amazon at the center for the significant brand-building and revenue-generating opportunity it represents. This year,…

Don’t Fight Amazon, Embrace It
April 3, 2019 at 10:44 am

It’s impossible to discuss retail or e-commerce these days without mentioning Amazon.com. Much has been written about Amazon being the demise of small retailers and startups, and many articles offer ideas on how to compete or work around the 800-pound gorilla. But sometimes the old adage “if you’ can’t beat them, join them” holds true.…

Albertsons’ Online Marketplace Helps Meet Customers’ Changing Needs
March 25, 2019 at 11:53 am

In episode 188 of Total Retail Talks, Executive Editor Joe Keenan interviews Karl Varsanyi, group vice president of digital product management and user experience at Albertsons Companies. Listen in as Varsanyi discusses the launch of Albertsons online marketplace with partner Mirakl, and how the grocer is using customer data obtained from its online marketplace to influence…

Report: Amazon Tested Private-Label Pop-Up Ads on Product Pages
March 18, 2019 at 12:35 pm

Amazon.com recently tested a feature in its mobile app that showed products on other sellers’ product pages for lower-priced items, often from Amazon's own private labels, according to a report by The Wall Street Journal. For example, if someone was searching for AAA batteries on Amazon and got a sponsored link for Energizer, they would click on the…

Amazon Lifts Price Parity Provisions for Third-Party Merchants
March 15, 2019 at 12:29 pm

In this episode of Retail Right Now, Joe Keenan discusses Amazon.com’s decision earlier this week to eliminate a rule that kept U.S.-based third-party merchants selling products on its marketplace from selling those same products in other channels, such as their own websites, for lower prices. Critics of Amazon cited the “price parity provisions” as a violation…

Take Advantage of Consumer Demand on Amazon Without Losing Control, Part 2
March 14, 2019 at 10:06 am

In part one of this two-part series, I shared the two main options for selling to or on Amazon.com, as well as walked readers through the benefits of Seller Fulfilled Prime and the steps to make it happen. Critical to all of these decisions and paths is an understanding of Amazon’s dominance. As a reminder,…

Take Advantage of Consumer Demand on Amazon Without Losing Control, Part 1
March 13, 2019 at 12:40 pm

Amazon.com, it’s the force keeping brand manufacturers up at night. The online retail giant now accounts for over 49 percent of all U.S. e-commerce sales — a number that shows no signs of plateauing. Amazon’s e-commerce sales in the United States alone are expected to reach $258 billion this year, up nearly 30 percent from…

Foot Locker Invests $100M in Secondary Sneaker Market GOAT
February 7, 2019 at 11:03 am

Foot Locker has announced a $100 million strategic investment in GOAT Group, which operates secondary sneaker market brands GOAT and Flight Club. It is the retailer's largest investment in its history. GOAT, the sports acronym for Greatest of All Time, was founded in 2015 by college friends Eddy Lu and Daishin Sugano. Sneaker listings on the GOAT platform…