In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jason Stuckey, general manager, North America at Linnworks, a total commerce solution that connects, manages and automates commerce operations. Listen in as Stuckey discusses his background in e-commerce, what makes Linnworks' offerings and solutions unique, and his perspective on the current state of the retail industry. He shares how retailers and manufacturers should be pivoting to succeed given recent shifts in consumer behaviors, how he sees marketplaces coming into play in successful direct-to-consumer strategy, and why brands should be selective about marketplace partners.
In addition, Stuckey discusses the impact that social commerce will have on brands' acceleration of digital-first selling, how retailers can optimize operations this holiday season, and why sellers may want to extend holiday offers as consumers shop earlier this year. Lastly, he shares what he's forecasting for commerce moving into 2022.
Jason Stuckey is an authority in advertising and e-commerce with almost 15 years of experience in digital marketing, e-commerce strategy, and back-office operations. Jason has launched many successful direct-to-consumer endeavors for celebrities Rihanna, Kate Hudson, Kim Kardashian, and Michael B. Jordan, and has been an integral part of building over a dozen online and brick-and-mortar businesses. Jason has a deep understanding of e-commerce and, in his role as general manager at Linnworks, uses his experience to ensure brands utilize technology and best practices to succeed in the world of digital commerce.