Marketing

Tips to Effectively Market Your Brand This Holiday Season
December 5, 2018 at 4:06 pm

The holiday shopping season is upon us, which means most retailers are about to see an influx of revenue. According to the National Retail Federation, small and midsized retailers see anywhere from 20 percent to 40 percent of their annual revenue come during the months of November and December. That said, it makes sense that…

Advertising Opportunities to Put on Your 2018 Holiday List
November 28, 2018 at 10:49 am

This holiday season, it's more important than ever for advertisers to incorporate digital advertising into their marketing strategies. Over half of the U.S. population uses connected devices like smart TVs, desktop computers and mobile devices to watch broadcast-quality content. eMarketer projects that this number won't stop growing any time soon. In fact, over-the-top (OTT) platforms…

BARK Looks to Brick-and-Mortar for Future Growth
November 26, 2018 at 12:02 pm

In episode 173 of Total Retail Talks, recorded at this year's Shop.org conference in Las Vegas, Rich Sargente, general manager and vice president of sales at BARK, maker of the BarkBox, a subscription commerce model that sells dog toys and treats to pet owners, discusses the brand's push into physical retail. Specifically, Sargente addresses BARK's wholesale…

The State of Customer Journey Optimization
November 21, 2018 at 10:38 am

In episode 173 of Total Retail Talks, recorded at this year’s Shop.org conference in Las Vegas, Rich Sargente, general manager and vice president of sales at BARK, maker of the BarkBox, a subscription commerce model that sells dog toys and treats to pet owners, discusses the brand’s push into physical retail. Specifically, Sargente addresses BARK’s wholesale […]

From Context to Carts: Best Practices in Targeting Shoppers for Holiday 2018
November 16, 2018 at 12:13 pm

The holidays are moving in fast, and retailers are looking for ways to maximize digital marketing efforts to make this their best season ever. Access to cutting-edge technology and high-quality data has been improved in recent years, so hopes are high. Marketers are eager to drive sales with transparent, accountable campaigns. However, with ad tech…

Brands, Keep Calm: The Holidays Are Coming
November 12, 2018 at 12:17 pm

There's no doubt that this holiday season will be challenging for retailers. Despite talk of the economy soaring to an all-time high, consumer budgets are down and brands are struggling to maintain and grow revenue. However, there's still ample opportunity for marketers to break through the noise during the loudest time of the year and…