Marketing

Kohl’s announced a strategic collaboration with WW — the new Weight Watchers, a global wellness company — to bring together both companies’ shared passion to empower families and communities to live healthier lives. Kohl’s and WW will pilot several health and wellness offerings throughout 2019 to help customers and Kohl’s associates on their wellness journeys, including the debut…

In episode 180 of Total Retail Talks, Executive Editor Joe Keenan interviews David Dancer, chief marketing officer at MedMen. In the wide-ranging conversation, Dancer discusses his varied background in the retail industry and what led him to join a cannabis company, how MedMen is disrupting the product category with what people are calling the "Apple Store…

2019 will be an exciting year for retail as the industry responds to corresponding shifts in advertising and marketing technology.

One key strategy that’s winning the hearts and wallets of today’s youth culture: create a sense of belonging for shoppers.

In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…

Fifteen years ago, when Nike launched a shoe, every retailer received the same kit that included an end-cap, a pedestal, and a banner to market the shoe. Today, a shoe release is augmented by pre-seeded influencer kits, hyperlocal and immersive in-store experiences, and pop-up events that target social celebrities and fans. This example begs the…

In its most basic form, a trigger system is a well-thought-through communications or marketing plan that’s in place before you need it.

Using the right language has the power to foster long-term connections with customers that keep them returning for more.

AI is doing wonders to help online retailers establish more sustainable marketing plans. How are businesses applying this technology?

Due to the season’s unparalleled competition for eyes, interest, and wallets, companies need to modernize their marketing strategies.