Marketing
May 15, 2019 at 11:18 am
The retail landscape is becoming more and more competitive, and shoppers’ inboxes are becoming spammier and spammier. Despite all the noise, however, we’re finding a handful of brands that are successfully rising above the marketing fray. As masters of digital, direct-to-consumer (DTC) brands are defying the status quo and creating a new retail world order.…
May 14, 2019 at 12:00 pm
Amazon.com is crowded. Most Americans skip Google and go straight to Amazon when they shop online, and as a result it has become one of the key product marketing battlegrounds. Today, improving visibility, keyword dominance and digital shelf space on Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of…
May 13, 2019 at 11:49 am
In episode 195 of Total Retail Talks, Joe Keenan interviews Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines, a clothing and accessories retailer founded in Massachusetts. Listen in as they discuss how Vineyard Vines’ use of an analytics tool has enabled the brand to obtain a single view of its customer across…
May 10, 2019 at 2:14 pm
Sears unveiled a new logo earlier this month on its social media channels, and it's generating mixed reviews from consumers. In addition to the logo, Sears debuted a new slogan as well: "making moments matter." The new slogan was featured in a video the company published on Facebook in late April. Sears said the new logo was…
May 9, 2019 at 10:25 am
You may be under the impression that the more technology you use for customer engagement, the more information you're gathering about your customers. However, more data doesn't necessarily mean better data; in fact, more data coming from different sources makes analysis and action far more complicated. Data from one solution might be telling you one…
May 9, 2019 at 9:19 am
Marketers have more options to reach consumers than ever before. With so much focus on new technology and digital trends, it can be easy to forget about offline marketing and the positive impact it can have on your bottom line. In fact, a recent survey by FedEx Office found that 80 percent of small business…
May 7, 2019 at 10:55 am
Amid the proliferation of big data and analytics-driven insights, the changing tide of digital has brought personalization to the world of retail marketing, with outmoded mass marketing approaches giving way to tailored and relevant interactions at every touchpoint of the customer journey. However, these waves have yet to reach the shores of many companies, which…
April 26, 2019 at 12:16 pm
Traditionally, on-site chat widgets were used to target two ends of the e-commerce funnel: web visitors with general questions, and purchasers with customer service needs. But with the turn of 2018, what was once mainly just “hype” regarding artificial intelligence, chatbots, and their potential has now turned into an evergreen solution for marketers. Chat boasts…
April 25, 2019 at 2:49 pm
Artificial intelligence (AI) was chosen as the emerging technology most likely to have the biggest impact on the retail industry in 2019, according to Total Retail's 2018-2019 Retail Technology Report. Retailers and brands are investigating ways to leverage the power of AI across their organizations, from marketing to logistics to customer service, and more. Workwear…
April 25, 2019 at 12:44 pm
Online apparel is an extremely lucrative category. Experts predict that the worldwide e-commerce segment of fashion and apparel will grow from $408 billion in 2017 to more than $706 billion by 2022. As you might expect, with opportunity comes competition. According to one study, 26 percent of the top 1,000 e-commerce sites are dedicated apparel…
