Marketing
March 8, 2021 at 4:49 pm
#StopHateforProfit, COVID-19, a global recession, racial injustice — all events continue to permeate in 2021, plus the events at the Capitol. These are all events that consumers are now expecting brands to take a stand on. In fact, 61 percent of audiences now rate inclusivity as a crucial factor for brand loyalty, amongst others. No…
March 2, 2021 at 3:55 pm
The oldest members of Gen Z turn 23-years-old this year. Though they may just have voted for the first time and started their first jobs, brands are watching them closely. Companies from startups to legacies know that catching the interest of the next generation means millions in added revenue over time and keeps a brand…
March 2, 2021 at 1:45 pm
Learn how through the use of shoppable content, you can create create unique, interactive, differentiated online shopping experiences.
February 23, 2021 at 4:31 pm
All too often, the human side of e-commerce marketing is overlooked. It’s tempting to focus on new technologies that shape e-commerce marketing, but equally important are the marketing professionals who implement those tools. There's a gap in the industry’s understanding of e-commerce marketing teams and how they've evolved alongside technology. That is why the team…
February 22, 2021 at 1:38 pm
Online retail had already been experiencing massive growth before the arrival of COVID-19 — and then the pandemic hit. According to recently published data from IBM’s U.S. Retail Index, the abrupt shift to quarantine and social distancing measures accelerated the rise of e-commerce by about five years. Unsurprisingly, the same trends behind the surge in…
February 17, 2021 at 5:11 pm
Back in the "B.C. era" — you know, "Before COVID-19" — no one expected cleaning and safety protocols would have a featured role in 2020 marketing messaging for so many industries unrelated to cleaning products. But that’s what circumstances demanded, so companies recalibrated their approach with little notice. Now it’s time to strategize and plan…
February 9, 2021 at 7:07 pm
The world of e-commerce is constantly changing, and we wanted to benchmark what areas retailers felt delivered the best customer experience (CX) and return on investment. We worked with Gatepoint Research to survey over 100 of the United States' biggest retailers and digitally native e-commerce brands to understand what was working and what wasn’t in…
February 3, 2021 at 9:52 am
2020 might be over on the calendar, but there’s still much we’re learning and adjusting to as we begin 2021. The pandemic forced retailers into a digital acceleration unlike anything we’ve seen before. Add to that drastic changes in consumer behavior. Needless to say, as we begin this new year, there are many trends retail…
February 1, 2021 at 6:42 pm
In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community. In…
February 1, 2021 at 5:00 pm
Quarate Retail Group's QVC last week made its debut on YouTube TV, a live TV streaming service with more than 3 million subscribers. YouTube TV is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC is currently the only livestream shopping channel on YouTube TV, according to Quarte Retail. It now joins YouTube TV’s lineup of…
