In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community.
In addition, Cavassa shares how Saucony is digitally engaging and growing the running community during the COVID-19 pandemic, how its customers' shopping behaviors have changed during the health crisis, and how the brand is utilizing customer data to serve consumers relevant content online. Lastly, Cavassa discusses what Saucony is forecasting for the running industry in 2021, and how that's impacting the company's planning for the year ahead and beyond.
Anne Cavassa was named president of Saucony, a division of Wolverine Worldwide, in 2018. Cavassa joined Saucony with more than 20 years of experience in global brand building and innovative product marketing. Previously, Cavassa served as chief customer experience officer and senior vice president of marketing and apparel for the Brooks Running Company. Prior to her position at Brooks, Cavassa held various leadership roles with The Timberland Company; Nike; Ibex Outdoor Clothing; Eastern Mountain Sports; Reebok International; among others.