Marketing

In today’s retail landscape, building connectivity with your consumers is more important than ever. Amplified by the past year’s events, e-commerce as a percentage of retail sales is rising at an accelerated pace. Online searching and one-click purchasing have conditioned us to a more transactional style and faster speed of consumerism, while viewers and shoppers…

Global content consumption doubled in 2020, and in 2021 it has shown no signs of slowing down. As consumers, we have access to an incredible amount of articles, videos, social media pages, and all kinds of media that can publish ads alongside it. Today, you'll rarely see content without an ad — and if you're…

It’s 2021 and the world offers more ways to shop than ever before. Brands must make an effort to integrate promotions and purchase functionality directly into the digital channels where consumers are spending time. Here are a few things to keep in mind when putting your best foot forward to boost sales and visibility in…

Fashion apparel retailer Express on Monday announced the launch of Express Community Commerce, a social commerce experience for fashion enthusiasts to style, inspire and earn commission. According to Express, the Express Community Commerce program brings together a network of like-minded, entrepreneurial style experts — called Express Style Editors — through coaching, education, mentorship and meetups.…

The notion of “Agile Marketing” has been around for a while. As a superior operating paradigm, it has been sketched out across more whiteboards than any of us could begin to count. What started as an IT construct to adapt to an accelerated pace of software and systems development has bled into all sorts of…

In episode 307 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joice Wirkus, senior vice president of marketing at Big Lots, a national neighborhood discount retailer. Wirkus discusses Big Lot's new "Be A BIGionaire" marketing campaign, the consumer research that factored into this campaign, and the shifts in customer behavior the retailer experienced during the…

We all know how much the effects of the COVID-19 pandemic have altered consumers’ buying and shopping habits. As a result, brands have spent the past 16 months changing their business approaches, operations and delivery models to meet constantly shifting expectations. Retailers have had to first abandon and then reinvent their brick-and-mortar stores. Consumer goods…

The pandemic fast-tracked the growth of e-commerce on an exponential level. In 2020, e-commerce accounted for over 21 percent of retail sales — a monumental jump from the 15.8 percent of retail that it accounted for the year prior. There’s no doubt that e-commerce will continue to be an important part of the consumer journey,…

It's not what happens to you, but how you react to it that matters. This idea attributed to Greek philosopher Epictetus and oft-quoted by sage parents and teachers was put to the test in 2020. Consumer brands and their marketing partners that took this to heart through the shocks, false starts, bad predictions, and lost…

There has been a lot to say by marketers lately about Apple’s latest iOS 15 release and how it will harm, even destroy our digital businesses. In short, if you've been living under a rock, Apple has put consumers in the driver’s seat allowing them to be selective in who they want to be tracked…