Marketing

No green thumb? No need to worry, said Kmart, announcing a new lifetime guarantee on certain plants sold at its lawn and garden centers. Customers who buy a tree, shrub or perennial with a "Plants for Life, Guaranteed" tag can, upon the plant's untimely passing, receive a replacement or store credit if they return the "Guaranteed…

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of Corporate Communications Stephen Holmes confirmed to Adweek that Mueller announced her resignation approximately two weeks ago and that she's been replaced by president of online operations Kevin Hofmann, who will hold both titles.

Women’s retailer Chico’s FAS says it plans to decentralize its marketing and digital commerce, a move the company says will save $11 million in marketing expenses this year. “Disbanding these previously centralized functions will result in a leaner, more simplified structure that better supports the individual brand needs and places the functions closer to the…

It’s no secret that retail marketing is changing. According to Forrester, 85 percent of marketing executives believe that today’s marketing department has functions that no one thought would be a responsibility even three years or four years ago. This pace of accelerated change and expectation has led to the need for an agile marketing ideology…

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

J.C. Penney Co. is launching its first fashion brand for plus-size women, Boutique+, and it’s partnered with “Project Runway” winner Ashley Nell Tipton for two capsule collections tied to the brand. Boutique+ is slated to arrive in 500 stores as well as online on May 1. The brand is designed with the millennial shopper in mind,…

Gap says the company is “sorry to anyone we’ve offended.” Apparel maker Gap on Tuesday has apologized for an image used in an ad that some critics said was racially insensitive. The ad in question depicts four young girls that are part of Le Petit Cirque, a traveling circus company that features boys and girls between the…

If you had a dime for each time you’ve been told you need to reach the omnichannel customer, you’d have at least $20. I think I’m up to $45.90. This relentless, finger-wagging nag isn’t unjustified. The always-on availability of cheap, high-speed internet connections and the warp-speed evolution of mobile devices has created a consumer that…

When the first branches of Whole Foods new 365 Supermarket open later this year, shoppers will see more than just lower prices. The millennial-oriented chain is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan…

When the first branches of Whole Foods new 365 Supermarket open later this year, shoppers will see more than just lower prices. The millennial-oriented chain is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan […]