J.C. Penney Targets Millennial Women With New Plus-Size Line

J.C. Penney Co. is launching its first fashion brand for plus-size women, Boutique+, and it’s partnered with “Project Runway” winner Ashley Nell Tipton for two capsule collections tied to the brand. Boutique+ is slated to arrive in 500 stores as well as online on May 1. The brand is designed with the millennial shopper in mind, according to a Tuesday release.