International Strategy

As domestic markets mature and competition intensifies, retailers are increasingly looking beyond their home borders for growth. Cross-border e-commerce is no longer reserved for enterprise brands with unlimited budgets. It has become a viable and strategic expansion path for retailers of all sizes. In fact, global retail e-commerce sales are forecast to reach $6.8 trillion…

For retailers everywhere, a primary objective for achieving success in 2026 is converting global demand into revenue. In an interconnected world, your brand can be discovered by a global audience across platforms and languages. A consumer in Argentina, for example, may encounter your brand through an English search result automatically translated into Spanish, without any…

A Practical Playbook for Cross-Border E-Commerce

For international brands, the United States market has always been a tantalizing opportunity. It's large, diverse, and dynamic. However, entering and winning in a new market calls for more than simply shopping for products overseas. Today, shoppers are not only evaluating products, they’re also judging the entire shopping journey — from click to delivery —…

Performance lifestyle brand Vuori is accelerating its international expansion with new brick-and-mortar stores across Asia, reports Fashion United. This will include its first locations in Seoul, South Korea, in September through a franchise partner, followed by another debut location in Beijing, China, this October, as the brand continues to focus on adding retail stores in…

Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally. The rise of brands like SHEIN and Temu has raised the bar, showing that mobile-first and data-driven approaches can drive extraordinary growth in international markets. Adjust’s latest Mobile App Trends report finds that e-commerce app installs grew 17 percent year-over-year in 2024, with…

Global retailers face constant whiplash as countries adjust their value-added tax (VAT) regulations, complicating cross-border operations. Recent updates — including zero-dollar VAT thresholds in Indonesia and the Philippines and revisions to the European Union’s Import One-Stop Shop (IOSS) — demand urgent attention. These unpredictable changes create more than administrative burdens. When customers encounter unexpected VAT…

In an era of compound volatility, uncertainty is the only constant. For retailers, the latest disruption is a wave of tariff actions complicating costs and supply chains, highlighted by evolving discussions on goods from Mexico, Canada, and the European Union. How Best to Respond? Resilient retailers are taking a two-pronged approach: using data-driven decisions to…

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Chris Carl, head of marketing, U.S. for AliExpress, an international B-to-C e-commerce platform under the Alibaba Group. Carl discusses his role in growing market share for Alibaba's consumer e-commerce business in the U.S., recent updates…

With Trump back in office and paving the way for new tariffs, retailers can expect significant supply chain disruptions and cost fluctuations in 2025. Navigating these new tariffs means understanding the impact across key areas and adjusting supply chain strategies accordingly. Here's how retailers can strengthen their operations and protect their bottom line in preparation…