Environmental Sustainability
Fifty percent of large businesses and 25 percent of their suppliers have reduced supply chain costs by managing carbon emissions, according to the Carbon Disclosure Projectโs 2011 Supply Chain Report. But observers say most retailers have only begun to limit the amount of carbon their supply chains release into the atmosphere.
As thousands of companies try to link their marketing messages to Earth Day, a new study from OgilvyEarth finds that the vast majority aren't having any impact on consumer behavior. While 82 percent of Americans have "good green intentions," only 16 percent are dedicated to fulfilling them.
Macy's announced a series of initiatives to become a more sustainable company. The retailer will increase its use of energy-saving LEDs and solar power. It will also switch to eco-friendly hangers, and become the first major department store to pilot the use of self-serve electric vehicle charging station.
Anthropologie and the Cork Forest Conservation Alliance announced a joint initiative in all 153 Anthropologie stores in the U.S. and U.K. to increase awareness and promote the preservation of Mediterranean cork forests, one of the planetโs most important ecosystems.
The biggest players in the world of retail have come together to form a Super Friends-like coalition, whose mission is to address the environmental and social impacts of their products. Made up of global retailers like Nike, Wal-Mart, Target and Gap among others, the โSustainable Apparel Coalitionโ intends to create a universal Apparel Index that would eventually give retailers the opportunity to publish environmental scoring metrics on their products.
Retail giants, non-governmental organizations, academic experts, and the Environmental Protection Agency are banding together to reduce the social and environmental impacts of apparel and footwear products sold worldwide.
Kohlโs Department Stores was recognized Wednesday with its second Green Power Partner of the Year honor at the Green Power Leadership Awards held in Portland, Ore., as part of the annual Renewable Energy Markets Conference.
Kohlโs is expanding its solar program into Pennsylvania, it revealed last week as it activated its 100th solar array. On average, each project will comprise 1,400 panels and have the ability to provide nearly half of each storeโs electricity supplies โ the equivalent of enough power for 36 homes.
Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers.
It's been an eventful couple of years for cross-channel specialty coffee retailer Green Mountain Coffee Roasters (GMCR). From acquisitions (three in the last 18 months) to the launch of a B-to-B wholesale website, GMCR has been busy growing its 29-year-old brand.