E-mail

This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.

Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey…

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

Call it a sponsored content bonanza. Glamour announced on Wednesday that it's entered into a multipronged partnership with Lane Bryant which will be laser-focused on courting the plus-size market and promoting a message of body positivity. The project includes two special editions of Glamour, one on newsstands now and the second to come in the…

Do your email subscribers want to come to your party? Hosting an event is a great way to build relationships while treating your friends and family to a good time. Everyone loves a great party, especially one that’s memorable, leaving guests in anticipation of the next invitation. This is the same way subscribers should feel…

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they're using — hold on to your ironic fedoras, folks — email more than people of other ages to find products and services. Yes, trusty email, so often overshadowed by social media, appears to be making…

When the first branches of Whole Foods new 365 Supermarket open later this year, shoppers will see more than just lower prices. The millennial-oriented chain is being positioned as a cheaper alternative to its older sibling, and Whole Foods is trying an unusual technique to attract shoppers: filling their new locations with tattoo shops, vegan…

Bad news, Charlie. You’ve got a one-in-three chance of never hearing back from Whiz-Bang. If you merely want acknowledgment that your email was received, your odds are even worse. Companies are failing at one of the most-used forms of service, email, and it's sending their customers away. One in three organizations do not respond to customer…

Just like your personal relationships, your customer relationships need a little TLC to maintain. The easiest way to ruin a relationship is to not devote any time or effort to keeping your subscribers happy and satisfied with your email program. Here are three things to watch out for as you look to maintain the relationships…