June 8, 2017 at 8:00 am
Reebok’s email takes note of a special day by offering a big discount to people who are passionate about their sport.
June 5, 2017 at 12:17 pm
In episode 95 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Tom Zegar, co-founder of PulseTV, an online retailer of general merchandise, shares how the company is successfully using email marketing and video to engage, acquire and develop relationships with its customers.
June 5, 2017 at 8:12 am
Acquisition (n.) the act of gaining possession; the purchase of one business enterprise by another Acquisition is an odd choice of word for marketers to use in reference to new subscribers. Would you introduce someone you’ve started dating as a new acquisition, or someone you possess? (I hope not!) It’s more likely that you would…
June 1, 2017 at 8:00 am
An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.
May 31, 2017 at 4:42 pm
Today’s marketers work in an exciting yet challenging landscape of evolving technology and new marketing channels. It’s a customer-driven economy. Customers expect to shop, compare, purchase and consume on their own terms, through a variety of channels, and on a variety of devices. These customer demands may be pushing your business beyond its current marketing…
May 31, 2017 at 10:06 am
Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not formally opt out, a significant number of…
May 25, 2017 at 8:00 am
Stitch Fix, an online clothing subscription box service, sent an email just in time for the upcoming season.
May 18, 2017 at 8:00 am
Ogio, a designer of bags and apparel, provides some social proofing in its latest email.
May 15, 2017 at 9:47 am
Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with win-back emails. You may even text or call them. Smart cross-channel marketing, right? Stop accosting your customers! All the "targeted marketing" you’re delivering to them may…
May 11, 2017 at 9:00 am
JanSport, the backpack and outdoor gear retailer, used email to announce its new deal with Disney.
