E-mail

Online shopping is now firmly ensconced in the American retail landscape. With total sales hitting nearly $1.2 trillion in 2024, breaking the $1 trillion mark for the third year in a row, online retail has continued to take a commanding share of all retail spending. Yet its dominance is a double-edged sword, as it has…

In a digital age brimming with communication channels, email remains a cornerstone for building brand devotion. In fact, 87 percent of brands consider email marketing a critical component of their success. But what makes an email foster genuine loyalty rather than just fill an inbox? Personalization and connection. Email, when crafted thoughtfully, can transcend its…

Email is the lifeblood of online retail. It drives sales, nurtures customer relationships, and delivers important notifications. However, email is also a prime target for cyberattacks. From phishing schemes to domain spoofing, the inbox is now a battleground where brand trust is tested daily. In this environment, securing email communications isn't optional — it's essential…

Think about "The Matrix": would you rather take the blue pill, living comfortably in your limited reality, or the red pill, awakening to the true nature of your world? In the world of email marketing, this choice translates into how we view and measure our campaigns. Just as Neo chose to take the red pill,…

When it comes to holiday marketing, email remains one of the most powerful tools in a brand’s arsenal. From festive family feasts to last-minute shopping sprees, consumers look to their inboxes for inspiration, offers and solutions during this bustling season. For grocery and CPG marketers, October through December isn't just a peak shopping period —…

For marketers, no time is more crucial than the holiday season to connect with consumers through personalized offers and messages. This year, personalization is more powerful than ever, with Optimove Insights data showing a 227 percent increase in email engagement due to tailored content. A remarkable 36 percent of consumers say they open marketing emails…

This holiday shopping season promises to be another marathon for e-commerce brands, filled with the expected twists and turns that a three-month shopping period brings. Although, while an extended shopping period might sound like good news for e-commerce brands wanting to capitalize on the season, one already prominent thorn in the side threatens to dampen…

Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. A/B testing is an email marketing initiative that can have profound long-term impact but is widely misunderstood. Let’s identify and correct the most persistent misconceptions about A/B testing in email campaigns.…

Brands are expected to spend $247 billion on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social media, brands would be foolish not to spend their ad dollars on social platforms, right? According to recent data, brands may have it all wrong. For…

Most of the conversations I have with retailers these days are about strategies to improve the performance of their tried-and-true triggered marketing campaigns — e.g., abandon browse, search and product campaigns. Retailers are aware that having triggers for shoppers who abandoned their cart, abandoned a search or browse is now pretty commonplace, and so the…