E-Commerce

Understanding the Great Groupon Beast
November 29, 2010

Is Groupon the worst marketing ever? Or is it the best marketing ever? Probably both. One thing is for sure: Groupon is a beast.

Have Yourself a Very Mobile Christmas
November 23, 2010

Mobile phone users will be armed and ready with their devices when they hit shopping centers and malls this year, according to a recent study from the Mobile Marketing Association. And that doesn’t even include making phone calls.

PriceGrabber: Cyber Monday Shopping No Longer Takes Place at Work
November 23, 2010

While Cyber Monday remains a popular day for shoppers, offering some of the best deals of the holiday season, the tradition of consumers shopping from work has changed. When shoppers were asked where they plan to do the majority of their Cyber Monday shopping this year, 87 percent stated that they plan to shop from home. The remaining 13 percent plan to do most of their Cyber Monday shopping at work.

SLI Releases E-Retail Index
November 22, 2010

As Black Friday and Cyber Monday approach, SLI Systems released its November E-Retail Index, lending important insight into some of the most popular items on consumer lists this year, based on the most commonly used site search terms.

Groupon Gets Ready for Holiday Shopping With Grouponicus
November 22, 2010

Is Groupon.com ready to survive its first holiday shopping season as a major e-tailer? The fast-growing site, which sells discounted deals, faced a double-trouble traffic spike when mentioned on "The Oprah Winfrey Show."

Thanksgiving as a Holiday Shopping Day?
November 22, 2010

A few years ago, Thanksgiving was not even considered a shopping day, as most stores are closed. But this year, retailers are driving customers to the web with more specials than ever — door busters without the door — creating an online jump-start to the traditional Black Friday rush.

Understanding the E-Commerce and Packaged Goods Relationship
November 19, 2010

By number of shoppers and sales, packaged-goods e-commerce remains decidedly tiny. But Amazon's acquisition of Diapers.com, Soap.com and the newer BeautyBar.com for a reported $545 million in cash and debt has given the space some big-money validation.

Your Website’s Sales vs. Branding Bucket List
November 18, 2010

Any time a visitor comes to your website, the one thing you want them to do is raise their hand and identify themselves. Them doing so enables you to continue communicating with them until they're ready to buy (or buy again).