E-Commerce

INNOVATE: 8 Best Practices for Cross-Channel Retailers, Part 2
March 11, 2011

In part one of this series appearing in yesterday's ROI Report, I discussed best practices around four retail trends heavily discussed at this week's INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation. Here are four more:

How Fashion Retailers Are Redefining E-Commerce With Social Media
March 8, 2011

Once simply a counterpart to brick-and-mortar retail, e-commerce has quickly become an independent force in fashion โ€” one that shows no signs of curbing its exponential growth. In just a few years, e-commerce has become an integral retail component for monolithic brands, department stores and fledgling designers alike. 

Sears Among the Latest to Offer Amazon Affilliates Help
March 7, 2011

Sears Holdings has joined other retailers, including Barnes & Noble, in inviting Amazon.com affiliates to work with its brand following Amazon's response to recent legislation related to collected taxes on e-commerce purchases.

Macy's Online Sales Growth Impressive, Outpaces Estimates
March 7, 2011

Macy's reported an impressive 30.9 percent gain in sales at its Macy's and Bloomingdales' websites last month. That growth contributed to the department store's ability to outpace analysts' estimates for February, with a 5.8 percent gain in the company's same-store sales.

How Vitamin Creek Chose an E-Commerce Platform
March 7, 2011

Search โ€œe-commerce solutionโ€ today and an overwhelming number of options come up. Sabir Semerkant remembers when there was only one option if you wanted to create an online store: do all the programming yourself.

Tips to Drive Brand Engagement, Loyalty and Sales via Social Media
March 4, 2011

In a fast-paced session at the opening day of the NEMOA directXchange conference in Boston, Ken Burke, chairman, founder and chief evangelist of MarketLive, an e-commerce software platform and service provider, and Kelly Goldsmith, e-commerce manager at Title Nine, a cross-channel retailer of women's athletic apparel, tackled the question all retailers want an answer to: How can I make money via social media?