E-Commerce

Forever 21 Donated 100% of Friday's Online Sales to Japan Relief
March 22, 2011

Forever 21 donated 100 percent of its global online sales from March 18 to help the victims of Japanโ€™s earthquake and tsunami. All of Forever 21's e-commerce sites participated in the initiative. A statement from the company said: "The time to take action and send help to those who need it most is right now. Forever 21 strives to put forth the first of its relief efforts by donating all online sales made on March 18 to deliver support."

Marimekko to Launch E-Commerce Site This Summer
March 22, 2011

Finnish textiles, apparel, accessories and lifestyle brand Marimekko โ€” perhaps best known for its iconic giant flower prints โ€” will expand its presence this summer by launching a U.S. e-commerce site.

Auction Sellers Hit Hard by New eBay Fee
March 21, 2011

eBay's changes to its fee structure will have a big impact on auction sellers โ€” and they only have one month from the time of the announcement to adjust their auction-selling strategies. eBay will begin including shipping and handling costs into its Final Value Fees.

Google Changes its Product Search Feed Requirements
March 21, 2011

Google is making some changes to its data requirements and feed specifications in order to help Google Product Search shoppers accurately compare prices and learn more about the products they want to buy.

Gomez Announces Best of the Web Performance Awards
March 21, 2011

Gomez's second annual Best of the Web awards for the best performing web and mobile sites provide a benchmark for performance across six industries and highlight the leaders who provide superior web and mobile site experiences that enhance customer loyalty, reduce costs and increase revenue.

Zappos.com Cuts Off Canada
March 21, 2011

E-commerce in Canada generally sucks. The selection is crappier on the Canadian equivalent of U.S.-based stores, shipping is more expensive and the overall experience is much worse than in the U.S. And now, Zappos is shutting down completely in Canada.

More States Pushing for Online Sales Tax
March 21, 2011

Tax-free shopping is under threat for many online shoppers as states facing widening budget gaps increasingly pressure Amazon and other internet retailers to start collecting sales taxes from their residents. Billions of dollars are at stake as a growing number of states look for ways to generate more revenue without violating a 1992 U.S. Supreme Court ruling that prohibits a state from forcing businesses to collect sales taxes unless the business has a physical presence, such as a store, in that state.

Strategies for Planning and Producing an Oscar-Worthy Online Video
March 21, 2011

When you start a presentation by posing the question, โ€œWho here thinks that sex sells?,โ€ youโ€™re likely to grab the audienceโ€™s attention. Which means you can then pose the next question, โ€œWho thinks that video sells?โ€ Both โ€” unsurprisingly โ€” get people raising their hands to say, โ€œMe, I do!โ€

Strategies to Get the Second Click
March 17, 2011

Online retailing is becoming increasingly sophisticated. Marketers have access to information about every aspect of customer interaction: number of website visits, time spent on the site, email open and clickthrough rates, conversions, and purchases. With todayโ€™s sophisticated analytics, marketers can fine-tune their messaging and offers to optimize results and move beyond a simple first-click visit.